Alexa Chung Continues Her Collab With Longchamp Appearing In Fall 2016 Campaign

If it ain’t broken, don’t fix it! This appears to be Longchamp’s philosophy for the next months, as the label continues its collaboration with It-girl and designer Alexa Chung. Alexa Chung is embracing her unique effortless style in the Longchamp fall 2016 campaign, captured by iconic fashion photographer Peter Lindbergh.

Alexa Chung for Longchamp Fall 2016 Campaign

The trio has previously collaborated on the Longchamp spring/summer 2016 campaign too, where Alexa Chung was channeling her inner Parisian style, and photographer Lindbergh had one more chance to prove his terrific skills when it comes to balancing different colors and textures. As for the collaboration between Lindbergh and Longchamp, the duo has been joining forces for six years in a row now, officially becoming one of the steadiest partnerships in the entire fashion industry.

Not for nothing, the German photographer’s humanist approach to art is always about showcasing raw, natural beauty avoiding all stereotypes regarding editorial fashion photography. This idea led him to pioneer a new kind of photography, influencing other photographers too, who started to follow his approach of focusing on timeless, sophisticated images that were closer to photojournalism than fashion photography.

Longchamp has a similar approach to fashion, as illustrated within its collections. The brand never misses a chance to focus on timeless designs, while also injecting fancier, urban-chic vibes that create always-new iconic It-bags and fashion staples.

As for Alexa Chung, she is the epitome of artistic styles, while her natural beauty and classic yet edgy personal style perfectly represent the Longchamp fall/winter 2016 collection’s philosophy, which is about sophisticated and slightly glam-rock looks.

Alexa Chung for Longchamp Fall 2016 Campaign

Shot at Rue Saint-Honoré in Paris, with hair and makeup styled by Odile Gilbert and Tom Pécheux respectively, the campaign features some of Longchamp’s must-haves for the upcoming seasons. In the photos we can see an animal-printed oversized fur coat, a minimalist striped sweater combined with a contrasting foulard, and a pair of high-heeled ankle boots combined with a glamorous fishnet stockings.

As Longchamp’s creative director Sophie Delafontaine revealed, the Longchamp FW 2016 rtw collection was created for a “woman who is in the city but has heard the appeal of nature and the forest.” Stylist Alexis Roche’s unique touch is here unmistakable when it comes to the way the looks have been styled for the campaign, as they truly capture the essence of the collection.

The Longchamp fall 2016 campaign features another must-have protagonist that is making everyone run amok: Longchamp’s Pénélope tote bag. Crafted with the finest leather, the Pénélope tote bag features clean-cut edges and flared gussets, with tassels adding a unique touch to the entire structure. It is available in different colors, namely Ebene, Curry and Bleu, and already has its own shining place in the fashion industry.

Photos courtesy of Longchamp

Recent Posts

Eva Longoria To Show Her First Collection At NYFW

The New York Fashion Week is just weeks away. Starting from September 7 we’ll have one week to enjoy the shows of some of the greatest designers in the world. Although New York fashion week...

Double Up on Denim This Fall Like a Celebrity

Denim is a timeless fabric, that never goes out of style. Pieces made of denim such as jeans, skirts, and jackets will always be our go-to items for many different occasions. So many everyday essentials...

15 Color-Changing Lip Products That Are Cool AF!

While some cosmetic companies are still trying to perfect the ultimate highlight palette, other brands have channeled their energy and creativity into something surprisingly youthful: color-changing makeup! Does it sound scary? Well don't fret, the formulas...

Taraji P. Henson is a Golden Diva in Her New MAC Viva Glam Campaign

The amazing Taraji P. Henson and MAC teamed up on a second makeup collection, as a part of their Viva Glam line. In the official pictures Taraji channels a 70’s look inspired by Diana Ross. The...

Princess Diana and Kate Middleton’s Style Similarities

The Duchess of Cambridge Kate Middleton has a seamless style. Often times she takes style inspiration from one of the greatest royal icons of all times, the never forgotten Princess Diana. We can’t blame Kate...