We are in the age of technology. That means that everything we do and everything we are has some connection or another to some form of digital presence. We are sure that we would rather shave off 10 years of our lives rather than live the entirety of it without technology, particularly the Internet. There is just something about being constantly connected that is thoroughly gratifying. Knowing that you can easily use a Google browser to figure out the most unexpected of answers to the least known questions is astounding. We need never be left in the dark again. That means that the biggest growing industry these days is software development. Those who can develop applications and programs to make life easier for the masses are glorified. But how do we feel about all the different apps we are constantly bombarded with (particularly Alexa Chung’s own app called Villoid)?
It appears as if application developers have figured out something vital and we can expect this to be the new trend. While they might struggle to capture the hearts and minds of the regular customers on their own, bringing a well-known celebrity on board could easily push them from zero to hero. Villoid, a Norwegian shopping app launched before having Alexa Chung sign on, is one of those examples. It has a whole lot more users now than it ever did before. With two million Instagram followers alone, Villoid creators made a smart choice in bringing on board the English fashion model, television presented and contributing editor at British Vogue. She is gorgeous and quite loveable, making the 31-year-old lady of the fashion world the perfect candidate to jump-start the application’s success. Silicon Valley is a rather nice place to play it seems. Villoid has been around for about a year now in the form of SoBazaar that has seen its own amount of success before the CEO, a former lawyer names Jeanette Dyhre Kvisvik, decided to take it international through a rather intriguing route.
Chung had already been hinting at wanting to make an app so the merge between the two made sense in a way. Working mostly out of New York and London, the two have redesigned the app, revamped its branding and decided to call it Villoid. Where is the name from? It is “a little bit of Villain and a little bit of asteroid, but really just something Alexa calls some of her friends.” A pretty interesting nickname to say the least but then again, why not? And how exactly will the app work? Boards can be made like on Pinterest with outfits people like, allowing others to also see them as you work. Each item on the board can be clicked on and purchased if the user likes, while also following favourite brands. This is not a totally new concept but we can see its success because of Chung’s influence.
Is it worth using though? It might be interesting to compare the app with the likes of Trendabl, The Cools, Pose, Snapette and many others, including the latest Net Set. Then again, who doesn’t like a Pinterest board you can actually shop right from?
Photo courtesy of @alexachung
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