Alexander McQueen Goes to Seville For the SS 2016 Campaign

Alexander McQueen continues to impress with its subtle ad campaigns, and for the spring 2016 photoshoot, the brand traveled to Seville, Spain. American fashion model Natalie Westling was cast to be featured in the Alexander McQueen spring/summer 2016 ad campaign, which was photographed by David Sims, a talent not new to the McQueen scene.

Alexander McQueen Spring 2016 Campaign

The setting was totally natural, with the clothes and Westling as focal points, with no other scenery around to distract the eye. Even in black and white, all photographs exuded freedom, which is something shoppers of this brand are known for with their fashion choices. But the brand also disclosed that the ad campaign served to explore the duality of the McQueen woman’s personality. So Westling had a big job on her plate, and seemed to properly execute it.

In the shots where she is out in the naturally bright landscape of Seville and those with the simple black and white backdrop, Westling is the epitome of the McQueen customer, with her carefree, dreamy expressions and ability to conform to each new shot’s requirements. As would be rightly expected, the light shots were accompanied by garments, which featured lightness and color. Conversely, the monochromatic photos featured tailored pieces, so the small, well-executed details could be more easily noticed. This helped emphasize the best qualities of each piece, without having to do anything special for each one. And they did look stunning against their respective backdrops. The clothes were given an edge of mystery in the natural landscape, when the frills became slightly blurred alongside the slight plants, which gave a fresh perspective on the photoshoot.

The setting makes the decisions for the Alexander McQueen spring 2016 campaign interesting, as there isn’t much of the Seville scenery in the campaign’s photos. The frames themselves are gorgeous, and knowing the photos were taken in Seville certainly adds a layer of exoticism, but aside from the lighting and minor plant life, the viewer isn’t really transported to any location. In placing such heavy importance on the location, it is up to the viewer to imagine the location in which these pieces could be worn, such as in Seville, since the exact images aren’t readily provided. There is still room for imagination, so wherever it is you want to go wearing these clothes, you can image the rest of the backdrop for yourself.

The Alexander McQueen spring 2016 campaign will be hot in the media, as it was released Monday evening to a plethora of influential media, such as several editions of Vogue and Harper’s Bazaar, Interview, T Magazine, T Magazine Japan, and W Magazine.

Photos courtesy of Alexander McQueen

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