The fashion industry is not only about attiring an array of celebrities or It Girls in the most luxurious ways possible and it is not about making crazy money either. What another function lies beneath this industry is not that much complicated to guess. Organizing charity campaigns has already become the norm among the most renowned fashion brands. Today it is Alexander Wang’s Do Something campaign that has been given full play, organized by the king of urban chic and the addict of black color, the designer that is the founder and the art director of the eponymous fashion brand “Alexander Wang”. This year the luxury brand, which has been inspiring so many fashionistas on how to combine chic and comfort in a single look, is celebrating its 10th anniversary and the Do Something campaign is just the continuation of the celebration process. Let us remember that earlier this year Alexander Wang also launched a capsule collection, which appeared to include the top 10 best pieces of his runway collections over the last decade. The collection is just stunning with such popular masterpieces as the mesh dress with graphic details, the biker jacket with fur fringe or stretch leather pants with zip.
And now, Alexander Wang has teamed up with one of the most popular social-change-makers – Do Something – in order to support talented young people. The brand has crafted a series of T-shirts and hoodies with various designs but with the same slogan “Do Something”. Actually, the surprise does not end here – Alexander Wang has assembled a great team of 23 fashion stars, who are to showcase the collaboration pieces, celebrities that have already become his faithful friends and that have great impact on the society. Among them are the socialite Kim Kardashian and her husband Kanye West, the coveted top models Kate Moss and Cara Delevingne, Canadian-American actress Pamela Anderson, Victoria’s Secret Angel Behati Prinsloo, fashion model and indie pop singer Lykke Li, Ukrainian-Canadian model Daria Werbowy and many other famous figures. The Alexander Wang Do Something campaign was captured by Steven Klein in London, Los Angeles and New York. Pascal Dangin of KiDS Creative has become the creative director of the shooting. The black-and-white images are so impressive and eye-catching that Alexander Wang might not have even a slightest doubt in its insane success.
The It Girl Kim Kardashian has remained true to her own style. Despite her being pregnant, she is again crazy about accentuating her curvy body wearing tight-fitting clothing. The Do Something black-colored T-shirt is matched with her so favorite midi skirt.
Kate Moss has been shot in a white T-shirt with a V-neckline, while is Cara Delevingne’s shot reveals her completely naked, yet covered with a Do Something tee that she is holding with her teeth. Behati Prinsloo is showcasing a white hoodie, while Pamela Anderson is standing like a PlayBoy girl wearing nothing else than a Do Something tee and high-heels, baring her sensual and muscular legs. Daria Werbowy is also starring in the Do Something campaign posing in a white hoodie, featuring her cold and strict beauty.
Alexander Wang himself stars in the campaign showing the Do Something print on the hoodie. 50% of the collection proceeds will be passed to DoSomething.org for aiding the young and making their lives a little bit easier.
Photos courtesy of Do Something