It seems that the latest trend among top designers is to put together a beauty line, from lipsticks to creams to everything in between. You do not even need to be a designer to do that, with models and actresses all pitching in to make our beauty selection all the more difficult. They all want a piece, but there are only so many lipsticks and eyeshadows and blushes and nail polishes that we can buy at one time, meaning that many of them will not actually be selling as much as they could have, simply due to the large number of top members of the fashion and acting worlds all competing for top spot in beauty. Of course, with so many veering towards that direction, we begin to question when the rest will be joining them; it is not a matter of whether or not the designers will jump on the bandwagon, but when they will succumb to the latest trend. Alexander Wang is one such designer who has had us wondering about him jumping into the beauty line industry as well.
Funny story, the Alexander Wang name was being used by another, an Etincelle Paris, who had been selling a class of goods that extends to perfumes and cosmetics. Alexander Wang himself had launched his eponymous label in 2007 and when he wanted to register his own name in 2012 on jewelry, cosmetics and fragrances, the name appeared to be taken. He has won it back now, but the story sure is amusing.
We wonder what sum was paid to the company who had hijacked the brand, if anything at all. “Etincelle’s actions are a textbook case of trademark squatting,” Wang’s lawyers Anthony Van der Planken and Thierry van Innis told The Fashion Law. “The Board examined the validity of the EU trademark registration ‘Alexander Wang’ for perfumeries and cosmetics in Class 3, not by the famous American fashion designer himself, but by Etincelle Paris, an obscure entity from the British Virgin Islands.”
Well, when the courts ruled in favor of the real Wang, and when it was found out that Etincelle had also jacked the names of Pierre Hardy, Philippe Plein and Isabel Marant, it became clear that the judgement would be going in favor of the plaintiff here.
So now, we know he picked up his name back and Wang was considering a cosmetics line, which means that Alexander Wang, the one with the interesting punk-style designs to his collections, will be having his own beauty line soon enough. His models may have gone out bare faced of late, but we do not give up hope yet, knowing that his fragrance with Balenciaga was only the start of a new era for the designer.
Photo courtesy of Vogue