It has been weeks since Alexander Wang first started teasing us with his epic spring/summer 2016 campaign, the photos of which on Instagram (Wang even launched a separate account, @wangsquad) all have one thing in common – some good, inspirational girl power vibes. The long-awaited Alexander Wang spring 2016 campaign features in fact the most iconic models of the moment that Wang calls the #WangSquad.
Lensed by Kevin Klein, the campaign takes us to New York City, more precisely to Crest Hardware Brooklyn and Erin McKenna’s Bakery, perfectly embodying the Big Apple’s chaotic yet effervescent spirit. The photos flawlessly capture any day in the life of the average New Yorker girl, who is tough, yet with an effortlessly chic haute couture twist. The models cast for the campaign are Baauer, Isabella Emmack, Molly Bair, Hanne Gaby Odiele, Stella Lucia, Anna Ewers, Lucian Smith, Kaia Gerber, Alice Metza, John Swiatek, Diego Villarreal, Alice Glass, Makonnen, Issa Lish, Binx Walton, Lexi Boling, Peyton Knight, and Vic Mensa, not to mention Aluna Francis, lead singer of AlunaGeorge, music producer and rapper Travi$ Scott, and even Korean pop star CL. Wang, along with stylist Karl Templer, makeup artist Polly Osmond and hairstylist Anthony Turner, searched for the perfect squad members both in the fashion and music industries, adding top-notch artistic touches to this already highly artistic campaign.
Among Wang’s models, Cindy Crawford’s lookalike daughter Kaia Gerber was probably the one who spent the most time teasing us via her Instagram account, as Wang gave us a hint about his soon-to-be released campaign publishing Gerber’s Polaroid picture featuring the ‘coming soon’ caption. Is it also Gerber’s way to tell us that she is about to slay on the runways soon too? She might still be a teenager, but the apple doesn’t fall far from the tree, or so they say.
Then, while browsing through the pictures, Wang’s willingness to lessen the distances between pop art and fashion becomes undeniably clear, as the designer’s ready-to-wear line-up creations are not the very first things that catch the eye. The Alexander Wang SS 2016 collection’s many pieces perfectly blend in with the campaign’s sets, looking like they were just meant to go along together. Wang’s line-up actually exudes some cool Nineties-grunge vibes, and the street-style aesthetics along with the campaign’s overall vintage effects are nothing but a pure pleasure to watch.
It is also worth mentioning the ultimate grunger starring in the campaign – John Swiatek, whose heroin-chic attitude could just perfectly sum up Wang’s entire collection. The multitude of jewelry pieces used (Wang launched his first-ever jewelry collection under his eponymous label just a few months ago) and the relatable young models eating junk food are then the icing on the cake, making us thrilled to see more campaigns featuring the iconic #Wangsquad in future.
Photos courtesy of @wangsquad