Following in the footsteps of labels such as Banana Republic and Burberry, Alice + Olivia also staged its first-ever see now/ buy now runway show yesterday night, organized in partnership with Neiman Marcus. The Alice + Olivia spring 2016 see-now-buy-now runway show was a blaze of colors, which surely added an extra ray of sunshine to Los Angeles, where the runway show took place.
This latest fashion experiment of the New York-based label was also live-streamed online, denoting once again Alice + Olivia’s willingness to expand their territories and become more customer-friendly. The see-now-buy-now runway show also made sure the first weekend of Coachella could be rightfully celebrated with a cool festival-worthy array of proposals that not only became immediately available online as soon as the show drew to a close, but also featured the much-talked-about Alice + Olivia x Grateful Dead capsule collection, as well as the label’s spring/summer 2016 collection’s limited-edition items.
“I hope to inspire consumers worldwide to kick off their festival season with Alice + Olivia,” said Stacey Bendet, Alice + Olivia CEO and creative director, in a press release. The young designer also took the time to explain why she felt Alice + Olivia needed such a fashion experiment now, and why she chose to make it around the time of Coachella’s first weekend celebrations.
The collection’s proposals, as well as the show itself, were all exuding some breezy hippie vibes, covering the models’ bodies with loads of frills, bold colors and bright retro patterns. Floral headpieces completed most of the looks, while t-shirt dresses took the collection back to the Sixties for a while. Goddess-like maxi gowns alternated equally ethereal and sophisticated palazzo pants, while off-the-shoulder blouses and denim jackets completed most of the casual-chic looks.
“A see-now-buy-now runway show is something I have been wanting to do for a few seasons, but it took time to feel out when and where felt right. I wanted what I showed on that runway to be relevant to what consumers actually want to wear now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”
To style the show, Stacey Bended turned to Neiman Marcus Senior Vice President Ken Downing for help, and the duo perfectly managed not only to combine their different abilities and creative skills together, but also to draw an incredible number of celebrities to their show.
“It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey. She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever and in-season fashion show — as only Stacey can do — with a buy-now-wear-now mantra makes sense for her fashion followers that love and adore what she designs,” said Downing, who also firmly stated that the see-now-buy-now formula will very likely become the fashion industry’s future unquestionable mantra. “I’ve known Stacey since the beginning and we see the world through a similar lens, so we had fun working side by side, all ego to the wind,” concluded Downing.
Among the celebrities sitting on the front row during the show were long-time Coachella frequenter Whitney Port, Kourtney Kardashian, Emily Ratajkowski, Mischa Barto, Lydia Hearst, Jennifer Morrison, Lucy Punch and Harley Quinn Smith. Port, who is going to attend this yearly Coachella too, said she was already planning her weekend looks around the collection, and probably so are doing many of those who were watching the show.
The show, which could be described as an overall success, may just be the tip of an iceberg when it comes to Alice + Olivia’s surprises or, to put it in Bendet’s way, “this is our 14-year anniversary, so we’ll have to do something fun for 15.”
Photos courtesy of WWD