Alicia Vikander Stars in Louis Vuitton’s Resort 2017 Campaign

Do you need any travel inspiration just in time for the holiday season? If so, Louis Vuitton’s resort 2017 ad campaign might give you the exact dose of both travel and fashion inspiration, as the French mansion has tapped super stylish Alicia Vikander as its brand ambassador for the new season.

Alicia Vikander for Louis Vuitton Resort 2017 Campaign

The Louis Vuitton resort 2017 ad campaign was shot at the Niteroi Contemporary Art Museum in Rio De Janeiro, Brazil, where the collection was officially presented in May. Patrick Demarchelier, who is one of Nicolas Ghesquière’s favorite fashion photographers in the whole world, captured the ad campaign, forever encapsulating the collection’s sporty-chic spirit along with Alicia Vikander’s au naturel elegance in four pictures.

The setting’s contemporary architecture and ultra-modernist structures surely helped embody Louis Vuitton’s resort 2017 campaign too, as they created an appealing contrast with the minimalist lines of the proposals, while simultaneously enhancing creative director Nicolas Ghesquière’s appeal for structuralism and travelling.

Among all of the resort 2017 collections, Louis Vuitton’s was, in fact, the one that drew inspiration from travelling the most, as it featured both utilitarian staples and cruise-ready outfits. Alicia Vikander is seen sporting both, as she intriguingly alternates fancy motifs with more casual-chic garments in the campaign.

For those who had the chance to watch Louis Vuitton’s resort 2017 show live, Ghesquière’s choice of tapping actress Alicia Vikander might not come by surprise. The 28-year-old actress was one of the A-list celebrities sitting in the front row during the runway show, and is often spotted channeling Louis Vuitton’s it-items. She has, moreover, been one of Ghesquière’s ultimate muses since 2015, and just by looking at this specific campaign, it is not that hard to understand why.

Alicia Vikander for Louis Vuitton Resort 2017 Campaign

Palm trees and one of Brazil’s most imposing architectures are served thus as the background for the Swedish actress’ poses, who often places Louis Vuitton’s accessories at the focal points of the photos. With Ghesquière putting a lot of emphasis on the French house’s it-items, such as its signature handbags and new, visionary creations, this resort 2017 campaign couldn’t, of course, be anything but completely focused on the accessory line.

Necklaces and earrings played a huge role in styling Alicia Vikander’s outfits, and inevitably helped the campaign get its holiday-ready appeal. Stripes, total-white outfits and cropped cuts reinforced this motif, enhancing both the Swedish actress’ flawless complexion and the background’s contemporary structures.

Out of all the four pictures, the one that sees Alicia Vikander fiercely showcasing a sporty-chic deconstructed skirt is probably the most motivational and inspiring, as it seems to recreate Ghesquière’s moodboard and creative stream of consciousness over a span of three different elements, namely Louis Vuitton’s eclectic legacy, Vikander’s Scandinavian elegance, and Rio de Janeiro’s cosmopolitan spirit.

Alicia Vikander for Louis Vuitton Resort 2017 Campaign

Photos courtesy of Louis Vuitton

Recent Posts

The Most Unexpected Fashion Moments at The Cannes Film Festival 2017

Cannes Film Festival offers a lot of red carpet moments considering the fact that lasts almost 2 weeks. There are many events inside the festival and we always keep our eyes wide open to spot...

Naomi Campbell Hosts the Charity Event Fashion For Relief at Cannes

One of the most recognizable and influential models Naomi Campbell is still in-demand regardless the fact that she turned 47 yesterday. There is something more than the unique beauty and mile-long toned legs that keep Naomi...

Kendall and Kylie Release Drop Two Clothing Line

The mega-popular sisters Kendall and Kylie Jenner released the second drop of their clothing collection on Monday. After the successful debut of their eponymous brand last year, the second part is expected to break even...

The Billboard Music Awards 2017’s Biggest Style Moments

This Sunday at the T-mobile Arena in Las Vegas, High School Musical star Vanessa Hudgens and the rapper Ludacris hosted the 2017 Billboard Music Awards. The show was full of breathtaking performances and we didn’t...

Pippa Middleton is A Stunning Bride in a Wedding Dress by Giles Deacon

On Saturday the beautiful Pippa Middleton tied the knot with her then-fiancé James Matthews. Pippa, mostly known as the younger sister of Catherine, the Duchess of Cambridge, stunned everyone with a wedding creation by Giles...