How a Real It Girl’s Summer Should Look Like: Anine Bing

Anine Bing is the name of the brand, but also the It girl of the moment that’s taking the fashion world by storm. From Chiara Ferragni and Gala Gonzalez to Aimee Song and Julie Sarinana, the coolest fashion bloggers of the moment wear Anine Bing inspiring their followers with their unique designer clothing pieces that are neither too expensive to be compared with Chanel or Valentino, nor low cost to compete with Zara and H&M. Now, the aspiring young designer presents her gorgeous Anine Bing summer 2015 campaign shot in sunny Los Angeles by Meredith Bruner and styled by Bing. Tuva Alfredsson is the model starring in the campaign wearing the Los Angeles based brand’s new stylish offerings mostly in neutral shades that shine bright on the beautiful background of the lush floral garden chosen to transmit the smell of summer.

Anine Bing summer 2015 campaign

Anine Bring herself stands out with her carefree and effortlessly chic casual looks featuring wardrobe basics in neutral black and white shades, which are put together with a great scrutiny paying lots of attention to small details that matter, such as a pair of powerful boots or a leather biker jacket that steals the spotlight. She’s cool and inspirational to influence even the most famous fashionistas of the moment, Chiara Ferragni being one of her brand’s biggest fans. On her personal blog, she also comes up with day-to-day inspirational looks and fashion tips that will appeal to not only stylish Americans, but also fashionisers from all over the world. Skinny ripped jeans or leather pants with zips, an oversized monochrome shirt and a pair of statement-making boots along with cool sunnies make up the perfect image of the Anine Bing girl, who loves to live life and travel in an easy style that still manages to turn her into a real trendsetter.

The Anine Bing summer 2015 collection totally captures the mood and essence of the brand unveiling a riot of trendy basics ranging from breezy maxi skirts and simple white shirts to little black dresses, sexy rompers and black leather jackets to be used on chilly days. It seems like the South of France has been the inspiration behind these staples, which celebrate a relaxed summer style spiced up with straw hats, on-trend sunglasses and scarves. The Anine Bing girl doesn’t like wearing heavy makeup, instead giving preference to natural looks with her hair left in loose tousled waves. She’s natural both fashion and beauty wise and we are so inspired to emulate her breathtaking style!

With white being the most ideal shade for summer, the collection features lots of stylish pieces in this shade, including flirty little white dresses with a bohemian flair, simple tops with lovely frilled necklines, a blush-toned maxi skirt that comes teamed with a white t-shirt, that’s another cool wardrobe staple having a big moment in the fashion world now. And of course, Bign couldn’t go without her favorite black color that’s been used for a number of tailored shorts, dresses and jackets. Add a khaki romper to your wishlist that’s our favorite in this range, as well as cool leather ankle booties, and you have a lovely and fresh wardrobe to spend a wonderful and fashionable summer!

Anine Bing summer 2015 campaign

Anine Bing summer 2015 campaign

Photos courtesy of Anine Bing

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