H&M presents a bohemian love story for fall, featuring Anna Ewers and Nicolas Ripoll. The new H&M fall 2015 fashion campaign is cleverly named “Fall in Love,” and they definitely made customers fall head over fabulous heels in love with the new clothes offered. Josh Olins photographed the free-spirited stage couple in New York City, being sure to show off the finest aspects of the new line.
On the agenda for H&M this fall is faux fur, comfortable knitwear, and fun prints, among other enticing features. The head to toe look that stands out the most in this campaign is a turtleneck, long-sleeve, abstract leaf-printed dress, paired with black thigh-high boots. Anna herself even professed her love for the dress in this ensemble. Ewer is the epitome of boho chic in this look, alongside Ripoll, who is wearing a simple black blazer over a white t-shirt and black pants. The couple looks right at home in a small New York coffee shop.
The color scheme of the new H&M fall 2015 fashion line remains standard for the cold season, with deep autumnal colors and black. A pair of intricate, lacelike tights, with a classic, warm fall coat sets the cozy winter mood, and you can almost taste the crisp autumn air.
The jewelry shines in the photoshoot, and holds a very important place in the looks presented. So on top of the lovely fall line they have presented, H&M is showing the ability to accessorize skillfully creating memorable looks.
On top of her excellent job with the campaign, Anna Ewers also took the time to give advice on how she maintains her healthy hair. “I try to not wash my hair a lot because it takes the moisture out of the hair. If I don’t work, I wash it every two or three days. I don’t brush my hair after I Wash it and I let it dry naturally,” she reveals. This is very good advice from the beautiful model, whose hair was absolutely glowing with health on the day of the shoot.
H&M seems to be promoting down-to-earth health in their photoshoot, as the bohemian lovers embody the personas of an everyday New York couple. With no makeup apparent in the shoot, Anna shows that you don’t need makeup to dominate a photograph. To promote this idea further, the model shared a skincare secret as well. “I wash my face with water, and I use moisturizer. I like Weleda Skincare a lot. Most important is to keep the skin clean and hydrated.”
But even those tips aren’t quite as easy as this final piece of advice that Anna Ewers offered up: “My best beauty secret ever is to drink a lot of water!”
Not only can the H&M customer learn these quick and easy beauty tips, but they can also know that there is a lot to look forward to with the brand’s new campaign.
Photos courtesy of H&M