We love seeing teamwork in ads especially when the team members are strongly connected. And when do you think that connection is stronger? Of course, when those members are friends or family members! Lately the family shooting has been in trend and we have had proof of this many times already. Certainly, you remember the Balmain spring 2015 men’s campaign featuring Kanye West and Kim Kardashian. The creative director of the brand, Olivier Rousteing was deeply touched by the intimacy and affection of a husband and a wife while he watched Mario Sorrenti shoot them. Continuing the collaboration with the photographer, the designer has chosen famous siblings to feature in the newest Balmain fall/winter 2015-2016 ad campaign. After Kim and Kanye his wish to choose Kylie and Kendall Jenner sisters seems quite natural. Other sibling sister pairs featured in the campaign are Joan and Erika Smalls and Gigi and Bella Hadid. The designer stated that the sibling theme would be a perfect continuation for their last season’s family shoot.
We can see that appearing in runway shows and bringing your sister with you leads to more than just catwalk show-ups. Having stormed the fashion world last year Kendall is now officially recognized a high-rank couture model, Lagerfeld’s chief muse and one of the most famous Instagram users with millions of followers. She constantly appears in many ads of famous designers, her Fendi gig being the latest in line with this Balmain one. For Kylie the high fashion world has not yet been so generous, though looking at the Balmain fall 2015 campaign shots of hers will most probably change common viewpoints. Jenner sisters can be seen in a strong pose, Kendall wearing oversized black oval earrings, black gold-striped long and glitzy number with a matching blazer having a golden clutch in her hand, while Kylie leans over her in a fringed blue, golden and black mini dress with a thick golden belt.
Bella and Gigi Hadid appear in quite a similar pose to Jenners’ with Bella applying lipstick on her sister’s signature full lips showing the closeness of siblings once again: sisters are irreplaceable for giving a retouch of appearance, aren’t they? These girls again rock some sequined, fringed and glittery numbers from the stunning Balmain fall 2015 collection with Bella wearing a rust mini dress and Gigi an ornamented top and rust and black sparkly striped skirt.
Joan and Erika Smalls pose in shorter black and gold dresses tight over the waist with Joan sitting in front in a furry black jacket and Erika leaning backwards behind her. Erika being in front of cameras is a novelty unlike her sister Joan – acclaimed as a supermodel and having conquered ads and catwalks of Versace, Calvin Klein and Givenchy. However, the new shots are so amazing that we expect them to confirm Erika’s high posts in fashion world from now on. All girls sport sharp dark smokey eyes with hyper shiny long hair making the shots impossibly splendid.
Olivier Rousteing expressed his excitement about the chic Balmain girls, who “represent the fresh, diverse and open spirit of a new generation of fashion” and prove the age-old truth about family – the truly powerful strength, support and love that the members provide to each other. The campaign will debut in Vogue’s August issue. We are absolutely stunned by these fabulous sister pictures and cannot wait to see them illustrated.
Photos courtesy of Balmain