There is a new hashtag in town and it is driving us nuts! It very well may be one of our very favourite collaborations yet, with #HMBalmaination rocking the fashion world to and fro these days. Balmain is a pretty well-known and well respected fashion house; seeing it decide to work with one of the biggest fashion retailers in the world that also happens to offer some of the more affordable clothing options for men, women and children is more than just a pleasant surprise! We are thoroughly excited, and have been from the moment the hashtag appeared on social media. We have seen Alexander Wang take on a collaboration with Coachella; Olivier Rousteing has taken the Billboard Music Awards by storm. It appears that Balmain loves to show off and brought out supermodels Kendall Jenner and Jourdan Dunn to the red carpet with an announcement that says the brand will be partnering with H&M soon enough!
The Balmain with H&M collaboration will include a line of women’s and men’s clothing, as well as shoes and accessories, meant to hit the stores on November 5, 2015. It will also be available online through e-commerce sites. It is expected that the buzz around this collection will not die down until the time of its release either, the 1.1 million Instagram followers attesting to that. According to Olivier Rousteing, it has always been his wish to do such a collaboration, so after H&M approached the house for one, it was more of a no-brainer.
“When you so a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a super luxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect,” states Rousteing in one particular conversation with Style.com. We could not agree more, for Balmain was not very reachable for many to date. Now, we can be sure that we’ll be wearing some awesome H&M pieces that have also been designed by one of the biggest fashion houses in the world.
The craftsmanship of the couture details will not be lost, according to some public statements. The richness and glamour of Balmain will be kept, but twisted to meet the tastes of girls and women of all ages on the streets. H&M has been in the business of creating collaborative collections with many a designer for a full decade now, starting with Karl Lagerfeld back in 2004. The buzz created by each such line-up has only spurred on the efforts to defy the challenges and meet customer wants and needs.
“Ten years ago, I was the one waiting in front of the window to get the pieces. So I feel like this time I have a double personality: one is the designer who created the collection, and the second is the one who remembers how it felt to wait for the pieces and fight to get them. That’s what’s going to make this collaboration really real, because I know the feeling of wanting the pieces and worrying you won’t get the pieces because it’s going to sell out in two hours,” responds Olivier when questioned about the moment it all comes out. We certainly could not agree more as we find ourselves waiting to get our hands on some awesome, affordable, Balmain pieces come the fall.
Photo courtesy of H&M