With the Balmain x H&M collaboration announcement revealed at the Billboard Music Awards earlier this year it became clear that The Balmain army famous for uniting the most beautiful creatures from the fashion industry is soon expected to grow into a Balmain nation. Now as finally the full Balmain x H&M collaboration launched its glam print campaign, our hearts missed a beat. As expected it was glamorous and chic with the Balmain DNA pulsing in every look. We were not surprised to see the reigning queens of the catwalks and friends of Olivier Rousteing – Kendall Jenner, Gigi Hadid and Jourdan Dunn – take a ride in the futuristic looking subway alongside less famous but stunning looking male models Hao Yun Xiang and Dudley O’Shaughnessy. Shot by the celebrated fashion photographer Mario Sorrenti, the Balmain x H&M fall 2015 campaign is crisp and edgy. Now that we think back, we realize the scene does remind us strongly of the lux department life in the movie Snowpiercer, but that is not the only thing to catch our eye.
The result of the collaboration is truly impressive we have the feeling all the pieces have landed right from the latest Balmain catwalks, only with more affordable price tags. The spirit of Balmain confidence and powerful sexuality is in every detail. We see different amazing looks where Gigi is in a black beaded jacket, Kendall is sporting a black sleeveless tuxedo-style jacket with a monochrome jumpsuit underneath, and Jourdan is donning an amazing beaded black dress. In another shot, all the models are pictured sporting monochrome black outfits, Gigi in a chic and a glamorous shawl lapel, Kendall in a rich looking faux fur jacket with skinny leather pants and Jordan in a more complicated looking textured velvet dress, all in elegant eternal blacks. Some other looks included in the much-awaited collection are reincarnations of the Balmain fall/winter 2013 ready-to-wear collection, like Gigi’s retched red skirt, or the vertically striped pants and the beaded jacket.
The accessories illustrated in the print campaign are far from subtle, the large armor like rings, bracelets chunky necklaces, wide waist belts, massive earrings and bedazzling clutches being all a real Balmain woman craves for.
Overall, the result of the Balmain x H&M collaboration is truly impressive and the complete collection actually looks like a Balmain mainline. Talking about his Balmain x H&M collaboration, the 29-year-old Balmain creative director confesses in an interview: “I’m an H&M boy, I’m the H&M generation.” He recalls himself waiting in the queues to be able to purchase the clothes from the very first H&M designer collaboration with Karl Lagerfeld. The young designer also feels Balmain with every fiber: “I think Balmain DNA is all about unique, and I can’t express how much I’m so excited and how much I enjoy it. Thanks to H&M that is this huge platform. Joining Balmain and H&M it is creating an Italian Nation, So I think the hashtag #HMBALMAINNATION is a symbol of togetherness”.
Photos courtesy of Balmain