The Balmain x H&M Fashion Show Featured The Backstreet Boys

Backstreet’s back, alright! We have long discussed the Balmain x H&M collaboration, covering both its lookbook release and price tags, not forgetting to mention that a scent is also included in the capsule collection, but things are not done yet! The awaited collection is, in fact, currently on tour, and has made its penultimate appearance at 23 Wall Street, New York, on Tuesday, October 20th. The Balmain x H&M fashion show was astonishing and unusual, presented on a double floors environment filled with lit-up staircases, wherein the almost dystrophic futuristic atmosphere perfectly matched with the collection’s mood.

Balmain x H&M Fashion Show

Balmain’s creative director Olivier Rousteing managed to organize an extravagant fashion event, that featured A-list models such as Gigi Hadid, Kendall Jenner, Bella Hadid, Joan Smalls and Jourdan Dunn, as well as twerking dancers, who were busy voguing through the catwalk. After the entire line was presented, instead of waving his audience goodbye, Rousteing surprised everyone with a final Backstreet Boys reunion performance.

The five out of five veteran members of the notorious band, all decked out in tailor-made Balmain x H&M pieces, sang some of their most famous hits from the Nineties and early ‘00s, making the high-fashionable audience go into ruptures (including Gigi Hadid and Kendall Jenner who, due to their young age, probably have never gone through a ‘Backstreet Boy phase’). Just to make those who didn’t attend the show even more jealous, the five members took themselves into the crowd, dancing I Want It That Way with Gigi Hadid and Kendall Jenner. Even Nick Carter, who is currently busy competing at Dancing with the Stars, skillfully took the stage, whipping his iconic blonde hair back and forth.

Their surprise appearance even brought Olivier Rousteing back on the stage, who was then welcomed by a loud applause and probably by a lot of people’s utmost gratitude. Ironically, the one who probably most enjoyed the performance of the Backstreet Boys might be indeed Olivier himself, as he has always been a Backstreet Boys fan since a very young age (he was born in 1985, so he probably passed that boy-band phase).

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

To crown it all, some sources are now speculating about a Backstreet Boys + Spice Girls reunion, as well as about a possible future collaboration between the band and Balmain’s creative director. Although these are just speculations, it may be another good reason to appreciate fashion’s collaboration with the music industry.

Moreover, Rousteing’s latest star-studded event may be regarded as the quintessence of a new generation of fashion shows, which include an Haute Couture/fast-fashion collaboration, a crowd full of millennials soon-to-be future top-models (who instantly share their experience in the main social media), and a good performance made of dancers and singers. It reminds us that fashion can be a multitasking and inclusive form of art, capable of welcoming any kind of artists and performers.

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Balmain x H&M Fashion Show

Photos courtesy of Vogue

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