Balmain Army Looks Powerful As Ever in SS 2017 Campaign

There is an army that is (peacefully) taking over the world, and it is Balmain’s! The newest Balmain spring/summer 2017 ad campaign features one of the fashion industry’s most powerful armies, the soldiers of which are fighting against prejudices and looking for empowerment.

Balmain Spring/ Summer 2017 Campaign

Shot by Steven Klein, directed by Pascal Dangin and refined by makeup artist Diane Kendal’s amazing skills, Balmain’s visions on the spring/summer 2017 season take us to the Californian highway, letting us have a better glimpse of Balmain’s spring 2017 collection thanks to supermodels Isabeli Fontana, Natasha Poly, Doutzen Kroes, Tony Ward, Gabriel Aubry, and Jon Kortajarena showcasing the ensembles.

“We may have shot this campaign on an early winter morning on an out-of-the-way highway in California—but for Steven, Pascal and me, it was important that these powerful images not be easily defined by a place, an hour or a season,” Balmain’s creative director Oliver Rousteing explained in a press release. “We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.”

Balmain Spring/ Summer 2017 Campaign

Balmain Spring/ Summer 2017 Campaign

Captioned on the fashion house’s Instagram account with a powerful hashtag #BalmainArmy, Balmain’s spring 2017 campaign is unsurprisingly breaking every single social media channel available on the Internet, as it also gives one of its most imposing contributions to the “Free the Nipple” movement. Throughout the pictures, most of the models sport sheer tops worn without a bra underneath, overwhelming the Californian highway with a sense of freedom we yet had to experience.

Freeing the nipple aside, Balmain’s spring 2017 ad campaign features another strong element, the various transpositions of which will likely be featured in future Balmain campaigns as well – music. Music is one of Olivier Rousteing’s most captivating sources of inspiration, which also brought him to collaborate with rapper-turned-designer Kanye West.

Balmain Spring/ Summer 2017 Campaign

“For me and my generation, music is simply inseparable from fashion,” Rousteing declared. “Those who know Balmain will recall that it has played a key part in the house’s previous campaigns—whether the focus was placed on today’s artists themselves or on a shared creative collaboration with them. Here, the impressive towering speakers that line the mysterious pathway make very clear that ours is a journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.”

Imposing if not almost majestic, Balmain’s spring/summer 2017 ad campaign reminds us of the fashion house’s breathtaking runway show from last September, offering us inspirations aplenty for all the various important moments and events we will attend throughout these upcoming warmer seasons. As for Rousteing, we predict many more groundbreaking turning points (whether it is about a campaign or a collection) in the years to come!

Balmain Spring/ Summer 2017 Campaign

Photos courtesy of Balmain

Recent Posts

Watch: The Best Moments From Vogue’s Inaugural Forces of Fashion Conference

The Forces of Fashion is a one-day conference with the best designers in the industry. Marc Jacobs, Stella McCartney, Victoria Beckham and more came in New York City for this fashion conference. These talented designers...

Selfridges x Metallica Capsule By Justin O’Shea

The luxury British store chain Selfridges and Metallica teamed up for an exclusive capsule collection designed by Justin O’Shea. O’Shea is an emerging Australian designer who is also a founder of the high-end streetwear brand...

Celebrities Are Making A Case For Blue Eyeshadow

Celebrities are making a case for blue eyeshadow. This is one of the boldest trends so far. While some prefer to do natural, barely-there looks, there are also ladies who want all the attention. By...

High Shine Shoes For Fall 2017

Boot season is officially upon us, and this season, you need to forget all about your typical black ankle boots (for now) to make room for something much more thrilling. Metallic ankle boots are quickly...

Ruby Rose Fronts Nike’s “Force is Female” Campaign

The Australian model and actress once again stars in a campaign of the sportswear giant Nike. Just recently, Ruby modeled the Nike 2017 Fall Tech Pack campaign. Now, she teamed up with Nike for another...