When Namibian Victoria’s Secret Angel Behati Prinsloo announced a coming-soon collaboration with Juicy Couture, everybody was instantly thrilled to see the results. After almost 5 months of wait, the Behati Prinsloo for Juicy Couture collection for spring 2016 is finally here, and will very likely represent a turning point for the American label, which has been facing decreasing sales for the past few years and has begun rejuvenating and renovating itself since earlier last year.
Although only available from April 15, we can, however, begin browsing through the collection’s campaign, shot by the artistic duo Inez and Vinoodh. Actually, Prisloo began teasing us earlier, exclusively posting two of the campaign’s images on her official Instagram account on Tuesday. Spoiler Alert: the Hashtag #babes will probably soon become a trending topic. “My @juicycouture line coming out soon 4.15.16 #BehatiXJuicyCouture so excited about this.⚡️ Shot by @inezandvinoodh styled by @carlynecerfdedudzeele #babes.”
Soon-to-be mom Prinsloo (she announced her first pregnancy with husband Adam Levine earlier this month), who has worked with Juicy Couture for years as an ambassador and spokesmodel, knows what Juicy Couture’s audience likes and appreciates about fashion, and has for this reason opted for harmoniously combining the label’s hallmarks with her very own, personal and kind of free-spirited taste. As a result, the Behati Prisloo x Juicy Couture capsule collection could be regarded as an über-feminine casual line with a slightly athleisure twist and some chill Californian vibes (speaking of being eclectic).
“Juicy Couture is so iconic so I wanted to bring a little bit of something different to the brand while still remaining true to who they are. This collection is really for any active girl who wants to throw on an outfit that’s comfy yet cute. I travel so much so I wanted to create pieces that were really comfy but with a fashionable twist. I was inspired by the vibes and colours from Seventies roller-skate and skateboard culture – just stuff that’s really fun and easy;” Prinsloo told Teen Vogue.
Behati’s rocker-inspired style definitely is the collection’s main protagonist, as it turns out to be the reason behind all those crop-tops, track suits, denim jackets and gym shorts coming in relaxed lines and bright colors. While most of the crop-tops feature bold graphics, the majority of the velour pullovers, short shorts and joggers alternate a black textured fabric with multi-colored elastic bands.
As for the campaign’s pictures, all of Prinsloo’s dynamic poses really set up some healthy standards that will easily make anyone have the desire to work out at least twice a week, looking up to the model’s confident attitude and toned figure as a daily motivational inspiration. When it comes to the prices, on the other hand, the collection cannot be described as one of the cheapest, with the velour hoodies costing $188, the long pants $158, the bombers retailing for $268, the denim duster for $348 and the short shorts for $188. It will, however, hopefully help the brand rise from the ashes of its glorious past.
Photos courtesy of Juicy Couture