The best thing every single new season brings with it is a range of stunning fashion collections and new ad campaigns. To this end, Spanish label Bershka is one of the most sought-after sources of inspiration and we are pleased to inform you that we have some details of its new collection and campaign released now. Featuring Charlotte Free and shot by Laurie Bartley, the newest Bershka spring/summer 2013 campaign makes us dive into a sweet American dream by taking us to the warm beaches of California, which is, actually, the source of inspiration of its newest collection. YOLO is the name of the campaign, meaning You Only Live Once. The philosophy of the campaign is the message to the young, as life is so nice and you should enjoy it to the fullest!
The new Bershka spring/summer 2013 collection is definitely one of the most stunning ones in the world of high-street fashion. The line is packed with different styles for different tastes and preferences. Whether you are into look-at-me outfits or love versatility, whether you are looking for casual clothing pieces to be donned throughout the sun-filled summer days or need smart solutions for a bit formal occasions, the Bershka spring/summer 2013 collection has you covered this year. From ethnic vibes to classic white and black ensembles, you have there it all!
Leather, chiffon, asymmetrical shapes, straight lines, blended fabrics, metallic touches, denim, crochet inserts, studs and jewel details are the key ingredients for the Bershka spring/summer 2013 collection. The collection brings sexy short shorts, both denim and ones featuring light metallic fabrics, pastel skinny pants, ethnic printed jackets, shorts and clutches, lots of crop tops and alluring accessories.
While we have now just two images from the Bershka spring/summer 2013 campaign and a few hinting photos about the Bershka trends to come, we’ll bring to your attention all the images of the campaign and a full video in a couple of days. So stay tuned to learn more about the new Bershka spring/summer 2013 collection!
Quick update! Here’s the video of the new Bershka Spring/Summer 2013 campaign shot on Venice Beach. Stay tuned to see more photos soon. Enjoy!
Photos courtesy of Bershka