We have some lovely news for big fashion enthusiasts! Guess by Marciano has announced an exclusive partnership with talented Swedish fashion blogger and it-girl Elin Kling. Actually, this is the beloved American brand’s first-ever partnership with a designer and as a result we’ll have a super-stylish capsule collection of ladies dresses, blouses, jackets, denim items and leather pants set to be released in November, 2012.
“When I met Elin, we connected right away,” Guess Inc. CEO and creative director Paul Marciano stated. “She has style, she has personality, and she is typically our customer. She is feminine, she is sexy, she is super confident, and I really love how she perceived the brand. It isn’t just that she is a blogger – what drove me first was her. It was Elin. And that is what is important for us.” As for bloggers’ role in today’s fashion world, Marciano admitted that they have as much influence as fashion editors.
In fact, blogging isn’t the only occupation of Elin, as the young diva also runs her own fashion magazine STYLEBY and is the founder and partner of Fashion Networks, Sweden’s largest online fashion community that includes NowManifest, recently acquired by Conde Nast. Moreover, Elin was the first blogger ever to collaborate with Swedish retailer H&M and this is already her second parthnership with a clothing brand.
“It was an easy decision to make my own collection for GUESS by Marciano. I’ve always been a big fan of GUESS, its history and of Paul’s work,” said Elin Kling. “Especially after meeting him and hearing him talk about the campaigns and his love for the brand really got me excited for this project. In just two days after going through the GUESS archives, I had done almost all the sketches!”
The Elin Kling for Guess by Marciano collection draws inspiration from the style of matadors and classic Spanish femininity. “This collection has a more of a feminine vibe and inspiration from Paul’s pictures of the matadors. I also picked up a lot of details from the archived campaigns of GUESS and tried to create a collection how I would wear this 2012,” Kling wrote on her blog.
The Elin Kling for Marciano capsule collection will arrive at GUESS by Marciano retail stores and in select GUESS stores around the world, on November 22. The line will also be available in leading department stores and multibrand accounts in Europe as well as online at www.GUESSbyMarciano.com. No wonder, this is going to be one of the most anticipated and exciting collaborations of the fall season!
Photos courtesy of stylebykling.nowmanifest.com