It is an Italian fashion house with a name that can conjure many an image but since it is Italy we speak about, the wide horizons of deep blue seas pop up to the forefront with ease. Founded in Carpi by Anna Molinari and her late husband Gianpaolo Tarabini in 1977, it was originally known as Blumarine, followed by the pre-teen brand known as Miss Blumarine in 1987 and finally the Blugirl label for teenagers established in 1995. The Blugirl brand has been shown in the Milan international fashion shows since 2002, while dedicated boutiques are available in many cities around the world, including Kiev, Nagoya and Taipei. Anna Molinari’s nickname sums up her collections as well, being described as the queen of roses for her fondness of the flowers that seem to embody the very essence of femininity and sensuality.
With this particular Blugirl fall/winter 2015-2016 collection presented today on the Milan Fashion Week runway, it is clear that the Blugirl teenager is growing up quite nicely, with her skirt suits and cropped pantsuits showing off a figure that has not been synonymous with the teenage female form for many years. This is the fun woman in a youthful body, wearing everything from a stylized uniform to a vest thrown over floral printed dresses. This is the woman who can also be a little girl at heart, who can wear a tunic and loose pant design with ease, the one who can pull off a red chiffon embroidered skirt and show off her legs underneath without batting an eye. She’s the one who can pull on a shiny neoprene blouse and rock the lacy pieces as if she was made for them. She’s the country bumpkin and the chic classy lady from the city, the one who knows cultures well and the one who has held onto her innocence despite her experience sin this world.
The dresses with the floral and fruit table patterns are intriguing, particularly when combined with the other signature pattern in this collection that seems to include dodgy abstract bug forms. There are many tunics won on this runway, as well as bright shiny materials that come in silver metallic pants and gilded metallic belts. She rocks the red lipstick and has her hair curled in a retro ‘do that somehow reminds us of the 1980s movies of old, or even of “Baby” from Dirty Dancing. Truth be told, there seems to be a major influence from that particular time period if not from the movie itself.
The Blugirl fall/winter 2015-2016 collection focuses on a simple color scheme, with shades of blues and later on some reds, shades of greys and a touch of brown in lighter more caramel looks and darker, muddier designs. Perhaps one of our favourite looks is the stark white dress with the black leather belt T-tied belt and the matching white jacket over the shoulders, the collar studded with silver and stones. Yet nothing beats that final look with the white base floral and fruits printed coat over the red plunge neck shirt and white cropped pants, finished off with gilded flats and a gilded T-belt. The cherry red lips and the long curling hair from a center part are enough to get the blood boiling with this look, the fun and the sexy so easily spotted among the line-up.
Photos courtesy of WWD