Burberry is shaking up the fashion rules on its own terms, and we already love it! With only a few hours apart from the appointment of Marco Gobbetti as the label’s CEO, Burberry finally revealed its new Brit fragrance’s campaign, exclusively shot by model Brooklyn Beckham who, for the first time, went behind the camera lens.
Those who are fond of Burberry’s runway shows may remember Brooklyn Beckham as one of the fashion house’s most devoted attendees on the first rows, along with his notorious family. His surname is familiar for one good reason: he is Victoria and David Beckham’s eldest son (his younger brother Romeo has starred in one of Burberry’s ad campaigns too).
Brooklyn, who is no stranger when it comes to posing for fashion campaigns, has never kept his passion for photography or his interest in the fashion industry in general a secret. Both he and the British label began teasing us about this forthcoming campaign on the main social media since January this year, making us curious about the final results.
Shot in London and with an all-British cast of newcomers, the Burberry Brit campaign proves the 17-year-old model and photographer’s burgeoning talent indeed. The model squad, which includes Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis, is seen posing in various locations, which all manage to combine Burberry’s classic style with Beckham’s more street-style/urban-chic fresh attitude.
Along with the ad campaign’s pictures, Beckham also worked on a short video and posters, the latter of which will let the customers choose among a grand total of 36 limited-edition pictures available in selected retailers and Burberry stores.
Artfully arranged and well-balanced, the campaign’s pictures undeniably reveal Brooklyn Beckham’s keen eye for proportions and elegance. That has, however, not stopped the critics from expressing their disagreement ever since the news about Brooklyn working on a Burberry campaign hit the headlines in January.
While Burberry’s (at this point former) CEO Christopher Bailey was praising Beckham’s qualities and diligence as a photographer in an interview with various newspapers, some of the world’s leading fashion photographers were expressing their frustration. According to them, Brooklyn has not accomplished all the achievements a photographer needs to shoot such an important campaign and, among other things, his work might even be the result of a sheer nepotism.
“Brooklyn has a really great eye for image, and Instagram works brilliantly for him as a platform to showcase his work,” Bailey told the Daily Mail.
Aside from the criticism, if you are interested in the newest Burberry Brit fragrance, it is finally available for both men and women in stores, and it comes in six different versions.
Photos courtesy of Burberry