Burberry Partners with Apple TV for the First #SeeBuyWear Show

Burberry‘s ready-to-wear fall 2016 show, which will take place during London Fashion Week and will feature the brand’s first ever #seebuywear collection, will be presented in collaboration with Apple TV. Those who have access to this service will be able to watch the runway through a livestream, which will be originating on Feb. 22 at 1pm (UK time) in Kensington Gardens in London. This is an important transition for the fashion industry as it becomes increasingly more based in the world of entertainment on a more global scale.

Burberry Partners with Apple TV for the First #SeeBuyWear Show

The televised show will be a total experience, complete with a musical performance by Jake Bugg, a British musician. And immediately when the final look is finished walking the catwalk, various pieces from the collection will be available online and in the British label’s flagship locations. For those watching from an Apple TV, viewers can request contact with service representatives from Burberry in order to pre-order the pieces selected for the shoppable aspect. Moreover, by using the TV’s remote it’s easy to rewind and rewatch the looks come down the runway. This can help make sure viewers choose the perfect looks for them, as they will be able to look closer at the details of the garments. All consumers need to do is download the Burberry App on their TV and be ready in front of their device when the show goes live from London.

But this isn’t quite restricted to people that own an Apple TV. If you don’t have access to one of the high tech devices, the livestream will be available on Burberry’s website. So no matter which way you’re able to tune into the livestream, make sure to have your credit cards ready so you can immediately put in your order for whatever looks walked the runway that you absolutely can’t live without.

“From livestreams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve,” said the innovative CEO and CCO of Burberry, Christopher Bailey, in an interview with WWD earlier in February.

Burberry will likely continue to test the boundaries of the fashion industry in the future, as it was one of the first labels to explore this option of an immediately shoppable collection, and the success of this venture will likely determine how other designers choose to proceed with possibilities like this for future runway showings.

Photo courtesy of Burberry

Recent Posts

Shiniest PVC Pieces To Amp Up Your Style

This winter we go by the rule “more is more”. Dull outfits are reserved only for the ones who are afraid to experiment. But if you are into fashion and always want to look your best,...

Oscar de la Renta’s Wedding Dresses: Spring 2018

Oscar de la Renta’s bride is elegant, feminine and glamorous. For their first bridal collection as co-creative directors, Laura Kim and Fernando Garcia wanted to keep the recognizable spirit of the brand. They paid homage...

Calvin Klein x Amazon Fashion Holiday Collab

The popular American brand Calvin Klein is pairing with Amazon Fashion for a special holiday collection. They are not only releasing a new line but also setting up several pop-up shops. If you are somewhere...

Seductive Makeup Looks For Night Out

It's that time of the year where you have multiple reasons to glam up. Many holiday makeup collections already dropped. These glitter & glimmer packed collections are inviting you to get creative and experiment with...

Kylie Cosmetics Holiday 2017 Collection

Out of all Holiday makeup collections that launched so far Kylie Jenner's one is the most anticipated. The youngest Kardashian-Jenner sister threw the pregnancy rumors in shade with the announcement of her Kylie Cosmetics Holiday...