CEO Christopher Bailey is showing no signs of slowing down with Burberry’s innovation. The brand has joined forces with Google to create an immersive experience for its Christmas ad campaign. Dubbed “The Burberry Booth”, the public is able to get involved with the Burberry Christmas 2015 campaign, which began on Nov. 24, as it allows people to jump into the campaign video and share the result on social media.
This seems to be a continuation of Burberry’s 2013 collaboration with Google, when the brand created “Burberry Kisses”, allowing users to send “kisses” around the world to whomever they wished. As technology continues to advance, there’s no doubt Burberry will be on the front lines, primed and ready for the next big thing to help their customers become involved with the brand.
Celebrities featured in the actual campaign video include Sir Elton John, Naomi Campbell, Rosie Huntington-Whitely, and James Corden. The video features real-time stitching, which makes the video appear more realistic. This is a great way to include the public in the brand’s affairs, and also will make a great addition to anyone’s holiday, who gets to participate.
Bailey is the director of this all-British video, and this forward-thinking really helps bridge the gap between the public and this luxury fashion brand. Romeo Beckham, the 13-year-old son of celebrity couple Victoria and David Beckham, is the star in this video, which features T Rex’s “Cosmic Dancer”, which is from the “Billy Elliot” soundtrack.
Along with the immersive video, the brand released a behind-the-scenes video featuring Campbell, Corden, Huntington-Whitely, George Ezra, Julie Walters, and James Bay. It allows viewers to see exactly what goes into the making of a campaign, and gives an inside look at what is required of everyone involved. On top of this, cast stills were shot by Mario Testino. These are a stunning addition to the overall technological experience, since it almost makes time freeze. After seeing the campaign video, it’s particularly great to see how everything looks when time stands still.
All of these things work together to form the perfect way to allow the public a totally inclusive experience. They can watch the video, be a part of it with the stitching technology, see what went on behind the scenes, gain a better understanding of the industry, and on top of that be able to appreciate the small aspects of the shoot with the stills.
The Burberry Booth will be at Burberry’s 121 Regent Street flagship until Dec. 24. This is where the campaign ad was originally released during an event earlier this month, so it is only fitting for the Burberry Booth to be located there as well.
There’s no telling how many videos will be posted on social media or YouTube following this campaign, but we know it will be exciting to watch just what the participants were able to do with their videos, and how they were able to make them unique. We’ll be keeping an eye out for videos as they are released!
Photo courtesy of Burberry