Lily James, Dominic West, Domhnall Gleeson & Sienna Miller Star in Burberry’s Holiday 2016 Campaign Film

Filmed as a dramatic cinematic trailer, Burberry’s holiday 2016 campaign film will keep you glued to the screen as soon as Lily James, Dominic West, Domhnall Gleeson & Sienna Miller make their appearances. Dubbed “The Tale of Thomas Burberry”, thus named after Burberry’s founder and inventor of gabardine, Burberry’s holiday 2016 campaign film was also filmed by an equally A-list director, namely Academy Award-winning British filmmaker Asif Kapadia, as well as styled by award-winning makeup and hair stylist Jenny Shircore.

Burberry Holiday 2016 Campaign Film with Domhnall Gleeson & Sienna Miller

Touching and intense, the short film sees actor Domhnall Gleeson starring as Thomas Burberry, Sienna Miller as the founder’s first love, Dominic West as Burberry’s patron Ernest Shackleton, and Lily James as a fictional character based on the female record-breaking pilot Betty Kirby-Green.

The campaign film, released to pay homage to the British house’s 160th anniversary, gives us a historical perspective of the events that led Burberry to become what it is today, i.e. one of the world’s leading luxury brands. It tells us the story of a young Thomas Burberry, whose visionary approach to fashion changed the industry forever.

Through Gleeson/Burberry’s point of view, we discover the label’s original weatherproof fabric, the notorious gabardine, utilized by West/Shackleton in his expeditions to the Antarctic. Along the way, we also get intimate with Thomas Burberry, as we follow him around while falling in love with Sienna Miller first, and Lily James soon after. Thomas Burberry’s waterproof gabardine let, in fact, people like Shackleton explore the Antarctic, as well as aviators such as Kirby-Green flight all over Europe during the Second World War.

“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words. The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows,” Burberry Chief Creative and Chief Executive Officer Christopher Bailey said in an official press note.

“We feel very proud to be sharing The Tale of Thomas Burberry this Christmas – his spirit and his vision are still at the heart of everything we do at Burberry today.”

Burberry Holiday 2016 Campaign Film with Domhnall Gleeson & Sienna Miller

Those who love to get closer to even deeper historical approaches to fashion, will be pleased to see how carefully and thoughtfully director Kapadia displayed Winston Churchill’s battles against dictator Adolf Hitler, as well as how Thomas Burberry reacted to the horrors of the war.

To better transpose that decade’s feeling of dismay and fear, as well as to further embrace the fashion house’s past, the film was shot at Shirburn Castle in Oxfordshire and featured vintage staples brought from Burberry’s archives.

Sadly, Burberry’s holiday 2016 campaign film is ‘just’ a trailer, even though many, including Burberry fragrance’s brand ambassador Lily James, wish someone could make a long film out of it.

“I want there to be a full movie,” said James in an interview. “And with the amount of footage we shot, I’m sure they could have made a film. We invested in the characters, and it was shot like a normal film.”

Photos courtesy of Burberry

Recent Posts

Style Guide: How to Protest The Winter Weather

If you are tired of all the layers and oversized sweaters take a look at our guide on how to protest the winter weather and add bring summer vibes to your style. Photo Credit: @blaireadiebee/Instagram

Holley’s Outfit Of The Week 2/23.

  This week on the live social media love segments we did, I got a lot of requests for information regarding my outfit. SO, I decided to make it this week's "Outfit of the week"....

Roberto Cavalli Fall 2018 Collection at MFW

Paul Surridge presented his second collection for the Italian brand Roberto Cavalli at MFW. The designer tried to stick to Cavalli's signature maximalist aesthetic while involving some of his minimalism here and there. Watch the...

Gorgeous Pastel Nail Art to Try

Spring is almost here, so we are ready for new, fun nail designs. According to celebrity nail artists this year gorgeous pastel shades will be trending. If you are tired of all the dull, dark...

Versace Fall 2018 Collection at MFW

Donatella Versace is a huge celebrator of bold colors and prints. Her Spring 2018 show filled with nostalgia for her late brother Gianni Versace and the biggest current and former supermodes was on for the...