Calzedonia has yet again selected American actress and producer Julia Roberts as brand ambassador, who is featured in the Italian brand’s newest 2015 commercial. The beautiful, multitalented celebrity is the perfect fit for the legwear/beachwear brand, with her exuberant personality and long legs.
The new Calzedonia commercial itself aired on Sunday, October 18. It is a light-hearted comedy and features Roberts in a Calzedonia store in Los Angeles. The brand ambassador is shown wearing Calzedonia shaping tights, and women are staring at her stunning legs, but really are just wondering where to find the tights she is wearing – because who wouldn’t want to have legs like Julia Roberts?
The ad really does the brand justice, with its glamourous display of Calzedonia’s quirky, fun garments. The ad was directed by Grant Heslov, a friend of Roberts, who has an academy award under his belt. So the integrity of the ad was secured before the production came to be, and we all expected a great product, between the award winning director and actress.
Roberts as an actress for the ad and as an ambassador for the brand is a no-brainer. The two fit together seamlessly, as both have an easygoing personality. Roberts has a brilliant onscreen presence, and exudes nothing but the most natural beauty and joy, which fits perfectly with the brand’s fun nature and quirky designs. Calzedonia is a brand that makes funky fashion trends normal and current, and Julia Roberts is the perfect figurehead for the movement.
Not only were we given this amazing collaboration, but we were also graced with the news that Calzedonia has plans to move into the U.S. fashion market, beginning with New York. Whether this collaboration was timed for this reason or just because it happened to work out that way, we can all be excited about the prospect of expansion and about the beautiful Julia Roberts being incorporated.
Since Roberts is an American born and based actress, there is a definite chance that the brand timed these occurrences to boost brand recognition in the U.S. With the obvious connection between the nations, it was the perfect opportunity to announce the expansion, so all we can do is wait.
The brand has other big plans for development, in Italy, Europe, and the U.S. as I mentioned before. Last year along, Calzedonia had a combined sales total of $1.3 billion, which is a significant increase from prior years. Calzedonia clearly has some wiggle room to play around with ideas and expansions with the heightened revenue, so we have to wait and see what they choose to do, and how their business blossoms in the future.
Photo courtesy of WWD