Cute kittens, supermodels and top-notch quality ensembles combined! Is there anything better to look at? For the Carolina Herrera fall 2016 ad campaign, the house tapped not only models of the moment Karlie Kloss and Lily Aldridge as the campaign’s brand ambassadors, but also little white kittens that are too cute to handle.
Lensed by legendary fashion photographer Mario Testino, who has been busy capturing many fall 2016 ad campaigns this year, the pictures feature male model Garrett Neff too, who will be part of Carolina Herrera’s new digital revolution as well.
Following in the footsteps of many other fashion houses, Carolina Herrera has been renovating itself for a few months now, ever since Laura Kim and Fernando Garcia were appointed as the label’s newest creative directors back in February 2016.
For the first time in Carolina Herrera’s history, the campaign will in fact be launched on digital platforms, starting off (of course) with Instagram. Both Lily Aldridge and Karlie Kloss can count on an impressive amount of followers on their accounts (all together they share more than 9 millions followers), not to mention Mario Testino’s.
Such a marketing strategy comes just in time to celebrate Carolina Herrera’s new enterprise: the launch of the CH Carolina Herrera e-commerce website in October. By putting kittens in the It-item Duke Bag, and by asking Aldridge and Kloss to join the squad and channel some of the collection’s must-have staples, we can fairly state those at Carolina Herrera’s headquarters perfectly captured the whole ‘famous in the Internet’ thing, and we expect the pictures to go quickly viral, for sure.
As of now, we can only count on a few sneak peeks of the campaign, which feature the models showing off the aforementioned Duke bag, a fiery red rounded-neck dress with peplum hems, and what appears to be a black laced dress paired with a sophisticated vivid green scarf. Garrett Neff is also in tune with the campaign’s cuteness, and is shown wearing a navy blue sweater with polka dots.
Known for its feminine silhouettes and delicate, soigné patterns (Carolina Herrera herself is considered to be one of the world’s most sophisticated women), the American Maison proves once again to be perfectly able to elegantly keeping up with the modern world, and we can’t help being extremely curious to see how it is going to mix its renowned legacy with the world’s newest Internet phenomenon.
While waiting for the full campaign, the Carolina Herrera FW 2016-17 ready-to-wear collection is already available on carolinaherrera.com, Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue.
Photo courtesy of Carolina Herrera