Carolina Herrera Celebrates 35th Anniversary with Resort 2017 Collection

Having been in the fashion industry since the mid Sixties (first as a publicist then as a fashion designer), Carolina Herrera is an unstoppable trendsetter who always listens to the changes the modern society slowly embraces, never underestimating its power. The Carolina Herrera resort 2017 collection follows this philosophy, adopting the kind of technologic change the society has been demanding from the fashion industry for the past few years now.

Carolina Herrera Resort 2017 Collection

Like Jeremy Scott and Tisci (just to name a few), she also concentrates all of her efforts towards targeting a younger, tech enthusiastic audience, who is all about sharing, confrontation and immediate response. For the first time ever, Carolina Herrera’s collection has made its debut on a social media, namely Snapchat, officially paving the way for a soon-to-be indisputable and replicated trend.

“We like to be the first to try things. It’s a way for us to reach new demographics — a broader demographic,” president and chief executive officer of Carolina Herrera, Francois Kress told Business of Fashion, who is clearly not giving up on his opinion of Carolina being a trendsetter.

To reinforce this concept, and to attract an even broader millennial audience, the iconic fashion house let 16-year-old actress Kiernan Shipka star in the collection’s lookbook, confirming Herrera’s willingness to study and learn everything from what is regarded as today’s most powerful (not only fashion-wise) generation.

“When we talk about bringing Carolina Herrera to a younger audience, we already have things for them (to buy). We also certainly want to plant the seeds for the future, whether it be for a formal occasion, or a wedding, or daywear,” continued Kress.

Carolina Herrera Resort 2017 Collection

Carolina Herrera Resort 2017 Collection

And to deeply plant such seeds, Herrera skillfully opted for an appealing marketing strategy, which is not only linked to the collection’s Snapchat unveiling, but to its fashion legacy as well.

This Carolina Herrera resort 2017 collection takes Herrera’s signature dramatic style just to turn it into a more glam rock, fresh kind of fashion, unveiling both colorful, cheerful pieces and intricately embellished proposals. Gowns adorned with gems, cascades of shimmery pearls and loads of tulle fabrics are thus alternated with more clean-cut, traditional ensembles, such as sinuous striped dresses and peplum blouses.

To fully charm current millennials, the collection veered to symmetric cut-outs, cute bows and feminine sweetheart necklines too, perfectly representing those consider fashion as something to feel cute and ethereal in. Those who like fashion to be unconventional and edgy, on the other hand, can then count on billowy cropped tops, multi-colored high-waisted shorts and sequined short culottes, which will surely fly off the shelves soon during next year’s trans-seasonal months.

Carolina Herrera Resort 2017 Collection

Overall, the collection clearly denotes the label’s willingness to provide us with something to wear in our free time, whether we prefer fancier or more elegant kinds of fashions. It’s wearable and covetable, and the fact that it debuted on Snapchat surely creates a sort of momentum.

“For us, the bottom line is that we’re trying to stay as relevant and desirable as we have been for 35 years,” concluded Kerr, in what subtly appears to be an intriguing promise.

Carolina Herrera Resort 2017 Collection

Photos courtesy of Vogue

Recent Posts

Model Sara Sampaio’s Pre-Victoria’s Secret Show Workout

The Victoria's Secret Show is one of the most demanding fashion shows. Besides the million-dollar budget meant to bring a unique experience to the brand's fans, the models are also here to flaunt their best...

Gorgeous Burgundy Celeb Makeup Looks

Burgundy is one of the most beautiful colors to use in makeup and fashion. We all love a vampy burgundy matte lip. Since celebrities love experimenting with new looks, they deliver new trends all the...

Inside Serena Williams’s Lavish Wedding

The greatest tennis superstar of all times Serena Williams and Reddit's co-founder Alexis Ohanian tied the knot on November 16 in New Orleans. As everyone expected, the couple prepared a fairytale-like opulent wedding. [caption id="attachment_92145"...

Shiniest PVC Pieces To Amp Up Your Style

This winter we go by the rule “more is more”. Dull outfits are reserved only for the ones who are afraid to experiment. But if you are into fashion and always want to look your best,...

Oscar de la Renta’s Wedding Dresses: Spring 2018

Oscar de la Renta’s bride is elegant, feminine and glamorous. For their first bridal collection as co-creative directors, Laura Kim and Fernando Garcia wanted to keep the recognizable spirit of the brand. They paid homage...