Fashion designer and iconic artist Karl Lagerfeld must have fallen deeply in love with Cuba indeed, as for his newest Chanel cruise 2017 ad campaign, he took his creations to the Caribbean island once again.
Back in May 2016, for the Chanel Cuba resort 2017 collection, Karl Lagerfeld made history becoming the first creative director to hold a runway show in Havana, Cuba, for which he organized a weekend-long celebration that brought 700 guests and more than 45 models to the island. Pictures, snaps and videos from that imposing and memorable show are still viral, and we bet those from this Chanel cruise 2017 ad campaign (and the backstage shots) will follow a similar path.
To better embody the Chanel cruise 2017 collection, which was all about cheerful patterns, holiday-ready garments and slightly haute couture-inspired motifs, Lagerfeld enlisted two complementary beauties, namely Argentinean model Mica Arganaraz and British androgynous star Stella Tennant. Lagerfeld followed them around Cuba, capturing them on the island’s most iconic and characteristic places, such as Havana’s eclectic backdrops and streets as well as its suggestive rocky coastlines.
“This is all about my vision of Cuba,” Karl Lagerfeld told The Cut in a recent interview. “But of course, what do I know about Cuba? It is very childish, my idea.”
All of the pictures are, needless to say, harmonious and evocative, as they perfectly capture Cuba’s dichotomist culture, architectures and nature, as well as the Chanel cruise 2017 collection’s elegant street style.
As for the latter, Lagerfeld focused on both Chanel’s signature bon-ton garments, such as tweeds, blazers and boucle jackets (although here revisited through a more colorful lens), and on high-street logo tees, pencil skirts and vibrantly bold sweaters, here often paired with airy and flowy garments. While model Mica Arganaraz is seen sporting and effortlessly embracing Chanel’s street style dream, Tennant translated her iconic androgynous style to panama hats, biker shorts and Seventies-inspired billowy suits in black and white.
Everything exudes a sort of ethereal lightness and carefreeness we yet had to see in a Chanel ad campaign, and that we bet will become a common motif in the cruise collections to come. “These collections, they are not so serious like on the runway in Paris, they are light,” concluded Lagerfeld.
Every single shot from the Chanel Cuba cruise 2017 ad campaign mirrors Karl Lagerfeld’s visions on fashion, lifestyle and travels, as he, especially in the past few years, has undeniably committed himself to the depiction of a more playful, artistically inspiring and always eclectic fashion industry.
In return, his visionary approaches to fashion also recently brought his experiment with collages and other forms of art for both his campaigns and runway show. Therefore, we definitely cannot wait to see where the next Chanel and Fendi seasonal collections will catapult us, whether it is the Caribbean islands or the jungle’s wilderness.
Photos courtesy of Chanel