If your Instagram feed is mostly filled with artistic pictures, you probably know collages are a trending topic right now. Our beloved artist and fashion designer Karl Lagerfeld took the time to play with collage effects for his Chanel fall 2016 ad campaign too.
Innovative and yet to be seen at the French Maison, this Chanel fall 2016 fashion campaign officially proclaims Karl Lagerfeld as one of the most talented fashion artists of all time, with his creative stream of consciousness taking us to always new approaches to both fashion and visual arts.
“I wanted to have another approach for the ad, and for Chanel’s image. I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before;” Lagerfeld told WWD, taking also the time to wholeheartedly and unapologetically explain what led him to such an innovative approach, as he “was tired of a girl holding a bag.”
Starring iconic models Mariacarla Boscono and Sarah Brannon, the Chanel fall/winter 2016-17 ad campaign juxtaposes Chanel’s signature silhouettes and tres chic accessories, such as the bowler hats, with Lagerfeld’s passion for color-blocking and Pop Art motifs, which enhance the Chanel FW 2016-17 collection’s Parisian-inspired proposals.
Chanel’s signature quilted clothes and timeless pearl strands accentuate Boscono’s and Brannon’s cartoonish makeup, which got done by makeup artist Tom Pecheux and which helps eschew the norms of traditional fashion campaigns even more.
This unconventional artistic theme particularly diminishes the campaign’s thorniest problem: one of the photographs actually features a ‘girl holding a bag’. By labeling a pattern as something banal and bromidic, and then utilizing that same pattern for one of his collages, Lagerfeld proved that once the scenario is unconventional and innovative, the depicted motifs assume a new role, which is closer to art rather than plain fashion (a new role that results as being almost imperceptible. It took me a while to actually connect the dots and spot the model holding a bag!).
Beyond quirky and fictional at its purest, the campaign looks like the fanciest mood board we will probably ever lay our eyes on, and we hope it will inspire many of you into considering a similar ‘art and crafts’ adventure.
About to break in the U.S.A. this week, the Chanel fall 2016 ad campaign will be finally in our hands in the September issues of international magazines.
Photos courtesy of WWD