The amazingly talented French actress Charlotte Gainsbourg is the star of the new campaign video for Saint Laurent named “#YSL09”. The daughter of Jane Birkin and Serge Gainsbourg grew up into a successful singer, actress, and fashion icon. Charlotte is the new face of the luxury French house, Yves Saint Laurent.
The new fashion director of the brand, Anthony Vaccarello, decided to go back to Saint Laurent’s roots and show everyone that no one does it better than a Parisian. Vaccarello has been leading Saint Laurent for less than a year, and he is not the first one to find inspiration in a woman of the Gainsbourg family. His predecessor, Heidi Slimane, had the legendary Jane Birkin (Charlotte’s mother) star in the campaign for Saint Laurent in March 2016.
Her close relationship with Vaccarello and Saint Laurent was confirmed on many occasions. Charlotte was following his first show for the brand last fall alongside her mother and half-sister Lou Doillon. She wears clothes with Saint Laurent’s signature on a regular basis. This collaboration is just another step up the ladder for the young French trendsetter.
The 46-second video was shot at an abandoned industrial space in Los Angeles. Gainsbourg appears in a short, glittery, asymmetric one sleeve dress from the Winter 2017 Collection. She is slowly but fiercely walking in her YSL no-heel shoes while holding a bag. She gently sways the new ultra-long statement clutch by Yves Saint Laurent. Charlotte wields the new Saint Laurent bag like a weapon. Just more proof that French girls can pull off any look. The video was directed by Nathalie Canguilhem and was released on Wednesday.
Charlotte is currently attending the Cannes Film Festival where she is presenting her latest movie, Ismael’s Ghosts, in which she stars with Marion Cotillard. The actress shined at the first night’s red carpet wearing an extremely short glittery dress by — who else? — Saint Laurent.
Photo Courtesy: Yves Saint Laurent