Chloe Fall 2016 Ad Campaign Inspired by a Renowned French Explorer

Some things never change and we are glad they don’t. The newest Chloe fall/winter 2016-2017 ad campaign is all about a dreamy, fairytale-like atmosphere the French Maison usually embraces, but which this time around got enhanced with a vintage effect that makes everything look even more ethereal!

Chloe Fall 2016 Ad Campaign

Photographed by Theo Wenner, the new Chloe fall 2016 campaign took models Sofie Hemmet, Michi Kat, Ellen De Weer, and Frederikke Sofie to Southern Italy, Puglia, where tradition meets modernity and jaw-droopingly stunning landscapes, and natural scenery frames everything. Sun-faded colors and natural lights are therefore at the core of the campaign’s artistic effects, here magnificently mastered by Theo Wenner.

“There is such a bold sense of duality in this collection—that natural toughness and fragility of women side by side. So we wanted to explore that through the campaign images with an ambiguous and cinematic atmosphere that allows each girl to emerge as a strong character,” explained Chloé’s creative director Clare Waight Keller in an official press note, pointing out that the results turned out to describe the Chloé woman, who is “nonchalant, but also quite fearless—and very much alive!”

Not for nothing, the campaign got overwhelmed with some strong Seventies vibes that, along with the overall empowering motifs, got in return inspired by one of the most iconic and free-spirited souls of all time: Anne-France Dautheville.

The main source of inspiration for the Chloé fall 2016 ad campaign is, in fact, Anne-France, a French journalist who made history by participating in the ‘Orion Raid’ (Paris – Isfahan) in 1972, driving solo a Moto-Guzzi 750. Like Anne-France Dauthevilli, Chloé’s squad of beauties embraces the same independent state of mind and adventurous spirit, infusing the entire campaign with strong empowering vibes we can’t get enough of.

Chloe Fall 2016 Ad Campaign

Everything is therefore heavily Seventies inspired, from the models’ hairdos to the accessories they are wearing, among which Chloé’s brand new It-items surely stick out. Both the ‘Drew’ and ‘Lexa’ handbags get their time to shine throughout the campaign, highlighting the collection’s other accessories even more (you can purchase these and the rest of the collection at Luisa Via Roma, Net-a-Porter and Selfridges).

Although the Chloé FW 2016-17 line-up is all about covetable pieces, such as relaxed shirts, turtleneck blouses and leather trousers, the campaign charms us with the collection’s must-have accessories, including the glamorous ankle boots, thin scarves and rounded sunglasses, which will act as amazing finishing touches for your upcoming season outfits.

Like Puglia, which is a balanced potpourri of traditional and contemporary motifs, the Chloé fall 2016 campaign features a well-mixed combination of similar patterns, with the Maison’s signature classic aesthetics here skillfully paired with Dauteville’s visionary vibes and open-minded attitude.

Chloe Fall 2016 Ad Campaign

Photos courtesy of Chloe

Recent Posts

Balenciaga Spring 2018 Menswear Collection

Demna Gvasalia, the creative director of Balenciaga celebrated the first day of summer with his Spring 2018 Menswear Collection. This collection is all about cool dads taking their kids to the park. That is exactly...

Bella Hadid is The Star of The NARS Fall 2017 Campaign

The beautiful Bella Hadid doesn’t seem to get a day off. Just today it was announced that the young model is the new face of the Fall 2017 makeup line for the famous cosmetic company...

Off-White Resort 2018 Collection

The Milan-based founder of the celebrity-approved label Off-White and Kanye West’s creative director presented his Resort 2018 collection at his showroom in Milan. Millenial chic mixed with the call of the nature vibes were the...

Best Nail Designs for Summer 2017

The summer is such a fun season to play with colors. The ocean, the beach, all the exotic cocktails, and fruits are a major inspiration that we can easily transfer in our style. When it...

Badgley Mischka Resort 2018 Collection

Mark Badgley and James Mischka are the owners and founders of the very successful American brand Badgley Mischka. They have been present in the fashion industry since 1988. Stars like Sharon Stone, Brooke Shields, Mary-Kate...