Chloe Fall 2016 Ad Campaign Inspired by a Renowned French Explorer

Some things never change and we are glad they don’t. The newest Chloe fall/winter 2016-2017 ad campaign is all about a dreamy, fairytale-like atmosphere the French Maison usually embraces, but which this time around got enhanced with a vintage effect that makes everything look even more ethereal!

Chloe Fall 2016 Ad Campaign

Photographed by Theo Wenner, the new Chloe fall 2016 campaign took models Sofie Hemmet, Michi Kat, Ellen De Weer, and Frederikke Sofie to Southern Italy, Puglia, where tradition meets modernity and jaw-droopingly stunning landscapes, and natural scenery frames everything. Sun-faded colors and natural lights are therefore at the core of the campaign’s artistic effects, here magnificently mastered by Theo Wenner.

“There is such a bold sense of duality in this collection—that natural toughness and fragility of women side by side. So we wanted to explore that through the campaign images with an ambiguous and cinematic atmosphere that allows each girl to emerge as a strong character,” explained Chloé’s creative director Clare Waight Keller in an official press note, pointing out that the results turned out to describe the Chloé woman, who is “nonchalant, but also quite fearless—and very much alive!”

Not for nothing, the campaign got overwhelmed with some strong Seventies vibes that, along with the overall empowering motifs, got in return inspired by one of the most iconic and free-spirited souls of all time: Anne-France Dautheville.

The main source of inspiration for the Chloé fall 2016 ad campaign is, in fact, Anne-France, a French journalist who made history by participating in the ‘Orion Raid’ (Paris – Isfahan) in 1972, driving solo a Moto-Guzzi 750. Like Anne-France Dauthevilli, Chloé’s squad of beauties embraces the same independent state of mind and adventurous spirit, infusing the entire campaign with strong empowering vibes we can’t get enough of.

Chloe Fall 2016 Ad Campaign

Everything is therefore heavily Seventies inspired, from the models’ hairdos to the accessories they are wearing, among which Chloé’s brand new It-items surely stick out. Both the ‘Drew’ and ‘Lexa’ handbags get their time to shine throughout the campaign, highlighting the collection’s other accessories even more (you can purchase these and the rest of the collection at Luisa Via Roma, Net-a-Porter and Selfridges).

Although the Chloé FW 2016-17 line-up is all about covetable pieces, such as relaxed shirts, turtleneck blouses and leather trousers, the campaign charms us with the collection’s must-have accessories, including the glamorous ankle boots, thin scarves and rounded sunglasses, which will act as amazing finishing touches for your upcoming season outfits.

Like Puglia, which is a balanced potpourri of traditional and contemporary motifs, the Chloé fall 2016 campaign features a well-mixed combination of similar patterns, with the Maison’s signature classic aesthetics here skillfully paired with Dauteville’s visionary vibes and open-minded attitude.

Chloe Fall 2016 Ad Campaign

Photos courtesy of Chloe

Recent Posts

15 Designs that Made Fashion Timeless

Trends come and go, but classic style never fades. Clean-cut, glamorous, feminine looks are always a fashion do. In fashion, everything old is new again. If you get a chance to study fashion or look...

Raf Simons Revealed His Debut 205W39NYC Calvin Klein Campaign

Raf Simons definitely has a special vision for Calvin Klein. He debuted his first men’s and women’s collection in February, and now he has released his first campaign for the American brand. The ad campaign...

The Hottest Looks at Miami Swim Week 2017

Another Miami Swim Week is coming to an end. The biggest swimwear event in the world started last week on Thursday and it is going to end tomorrow. During the Swim Week, many popular swimwear...

25 Selena Gomez Style Moments for Her 25th Birthday

Selena Gomez is one impressive young lady with impeccable style. She is not only a singer and actress but also a real fashion icon. As the most followed person on Instagram in the world, Gomez...

Lily-Rose Depp and Cara Delevingne are Chanel’s Muses for the Fall 2017 Campaign

Karl Lagerfeld's muses, Cara Delevingne and Lily-Rose Depp, took over Chanel’s Fall 2017 Campaign. The 24-year-old and 18-year-old models are the focus in Chanel’s latest ad journey. Both of them have been Karl’s favorite girls...