Lovely Chloë Moretz has been named as the new brand ambassador for American casual-wear retailer Aéropostale and will feature in the brand’s ad campaign. In addition to this, the 15-year-old actress will put together some stylish looks and will select her favorite items from the collection, which will retail both online and in stores.
“When we met Chloe, it really was an instant love affair,” said Scott Birnbaum, SVP of Aéropostale marketing and e-commerce. “She has such great style, she can mix it up. She wears great high-end designers and everyday stuff. We think she’s a role model. She’s quirky and actually really funny, and those are things our brand stands for.”
Birnbaum also added that, “We know she will connect with our customer. She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign.”
“I get my own section, I got to pull my own clothes. Girls can go and see what I love and what I wear in the shoots,” Moretz said. “It’s a way for me to be in touch with girls,” Chloë Moretz said.
The Aéropostale campaign will start with the 2012 back-to-school season and will last till 2013. So if you love the brand’s style, but also want to shop for ‘Chloe’s Favorites’, a curated collection featuring the actress’, keep an eye on the line, until it hits the stores.
Photos courtesy of Aéropostale