Christopher Kane’s First Spring 2016 Ad Campaign

Bring in some colors, Christopher Kane! And not only colors, we see you’ve got a few playful surprises for us. Amaze us, we are ready! All this excitement is for Christopher Kane’s first ad campaign as a brand. And it’s all about fringe!

Christopher Kane’s First Spring 2016 Ad Campaign

As you might know, fringe is one of the newest trends that we’ll see in the streets this spring. This addition to your daily wardrobe might be very fun, if you, just like us, are tired of trends that stay for too long and refuse to yield their fame to newer ones.

Kane’s new spring 2016 collection is one of the few brands that actually took fringe seriously. We have a feeling it will pay off. He also added his own unique touch by making the fringe multi-colored.

The campaign is beautifully styled by Joe McKenna. And the renaissance you’re noticing in the images, that’s Harley Weir’s signature all over the campaign. A little drama never hurt nobody.

Shake it up wearing Kane, shake your fringe up! British model Alice Buckingham is showing off the colorful fringed dresses and a few strange gimmicks that might be too uncomfortable to wear in the spring sun… not to point fingers, but yes, those plastic pockets could be for the sake of art only. Nonetheless, Buckingham is also showing off the plastic pocket and a plastic semi-pant… under a dress? Sorry Kane, but even with everyday shocks of the fashion world, we might need some official explanation about what these are.

Experiments? Could be, and that’s exactly what Kane told to WWD, “I look forward to experimenting and building my brand image through this medium; it’s an exciting time for us.” Yass Kane, we are looking forward to your experiments too.

Christopher Kane’s First Spring 2016 Ad Campaign

One thing we can see clearly is that such an eccentric campaign could be shot nowhere else but in London. The fashion community of this city has seen too much to be served anything less. The Christopher Kane spring 2016 campaign was shot in minimalistic style in a very simple indoors location, with slight indications of graffiti and graphic themes.

Back to the fringe! We’ve seen these dresses at Kane’s spring 2016 show, but they never looked so fun on the runway! If you’re a Kane fan for his art and aesthetics, then you’re probably enjoying this campaign already. But if you were looking for some wearable fashion and ended up here, let us not disappoint you and say that once you take out the plastic add-ons, the fringe dresses are pretty wearable for everyday life or special occasions, depending how you choose to style and accessorize them.

You still have time to digest this campaign, as it will be debuting in March. As spring starts, get in line for such top publications as Vogue, because that’s where you’ll maybe find more information about Kane’s upcoming website and even more fringe!

Photos courtesy of Christopher Kane

Recent Posts

Gucci Is Headed to Paris for Spring 2019

Paris Fashion Week is by far one of the most-visited fashion events of the year. So it is more than expected for the City of Lights to host numerous trending luxury brands. This fall, Gucci...

The Secrets Behind The A-List Glow

Glowing skin is one of the most talked about topics in the beauty game. A-listers seem to have the best secrets to keep their skin youthful and radiant. Here are their secrets revealed on how...

The Queen Wants Meghan Markle to Take 6 Months of Duchess Lessons

The Queen wants Meghan Markle to really understand her new role, The Duchess of Sussex. Find out every detail we know about the rumored Duchess lessons in this video.

H&M Drops Its First Pride Collection

H&M drops a pride-themed collection for the first time ever. Take a look at the rainbow-inspired collection in this video.

Emily Ratajkowski Flaunts a Daring Thigh-High Slit

The model can't stop, won't stop serving sexy looks. Feast your eyes on her latest revealing ensemble in this video.