As soon as Stuart Vevers became Coach’s new creative director less than two years ago, everybody knew the American accessories brand was welcoming one promising talent into its family. After two successful experiences at Loewe and Mulberry, Verves landed at Coach, unveiling his very first Coach pre-fall collection just a few hours ago.
For the Coach pre-fall 2016 line-up, Vevers mixed traditional American outerwear pieces with a cozy style that features a strong fitness concept and warmness. Of course, the line-up also features a handbag collection, with the season’s It model being The Rouge Bag. Roomy and soft, The Rouge bag is a three-compartment satchel with a strap that could be used both as a handbag and a shoulder bag. As for the shoes, Coach’s shoeline includes the brand’s iconic thick-soled clogs with turn-lock hardware, which also denotes Vevers’ clear strategy to keep Coach’s customers familiar with the brand’s signature designs.
“Consistency is a strategy. Your customers need to know what to expect from you,” Vevers told WWD regarding Coach’s policy. And it’s a policy that, combined with a strong collection made of wearable and versatile pieces, many labels are sharing this pre-fall season, creating pieces of clothing that navigate through different territories, both literally and virtually. The Coach pre-fall 2016 collection consolidates what ready-to-wear means for Coach, unveiling a handful of outfits that combine luxury detailing with sporty-chic items.
The undisputed key pieces of the collection are the many jackets and coats with fur appliqués and patchwork fabrics that could make anyone happy to transit from summer to fall. From shearling to varsity jackets, from waist- to hip-length options with yoke and breast pockets, the line-up has it all, mixing refined leather with sheer and sleek fabrics.
These fabrics have been also used to adorn the pencil skirts, short shorts and long slim-fitted trousers, which perfectly get along with the collection’s American college theme. The latter is responsible not only for the varsity jackets but also for the sweaters and preppy polo shirts, shifting the line-up to its second theme, treating us to an uber-feminine amalgam of delicate pieces, such as trumpet asymmetrical skirts, t-shirt mini dresses and leather miniskirts, thus reminding us that Verves is one big fan of romanticism, too. Moreover, if one particularly wants to find something that can be layered and played with, Coach’s preppy pieces and college-themed items are just ideal options to consider, at any time and for any occasion.
An unconventional camouflage print made of clouds reveals a totally different side of the collection, the contrasting themes of which delve deeper into the Native American’s culture. Bandanas, camel-hued appliqués, fringes, Sioux-inspired motifs as well as Seminole-inspired patchworks (and the list goes on) have been used to create some of the collection’s most distinctive pieces, in terms of which Vevers dared the most.
Photos courtesy of Vogue