Coach’s revolution under the tutelage of Stuart Vevers is still going strong, reaching one of its absolute peaks with the brand new Coach pre-fall 2017 collection.
Ever since Vevers became Coach’s Executive Creative Director in 2013, the New-York based luxury label has steadily increased its sales, broadening its target audience, and quickly leaving almost anyone in anticipation whenever a new seasonal collection is about to be unveiled.
This Coach pre-fall 2017 collection sort of celebrates both Coach and Vevers’ latest accomplishments in the fashion industry, with the British designer paying homage to the label’s American legacy. As seen throughout all of this year’s Coach collections, Stuart Vevers has never missed a chance to draw inspiration from everything that is American, from cowboy-approved coats to varsity jackets, always managing to diversify the staples, treating us to something unique.
For this pre-fall 2017 collection, Vevers took the Americana theme to a new level, marking Coach’s 75th anniversary with an imposing show that just made us even more thrilled about Coach’s forthcoming fall/winter 2017-18 runway show in February.
The British fashion designer decided to showcase his 50-piece Coach pre-fall 2017 collection at the iconic Pier 94 in New York, where he recreated a suburban Motel scenario. Both the women’s and men’s collections had their time to shine throughout the show, and got furthermore celebrated at the end thanks to the Young People’s Chorus of New York City, whose members performed a rendition of Alicia Key’s “Empire State of Mind”.
The idea of unifying both lines under one single roof doesn’t come by chance either, as Vevers finds that women’s wear can inspire men’s fashion and vice versa. “Uniting the collections got us thinking about togetherness and optimism,” he declared backstage. “That inspired the clothes, the set, the casting. It’s diverse; it reflects real life.” And just by looking at each one of the Coach pre-fall 2017 collection’s pieces, we understand what he means.
From leather to furry materials and even sleek fabrics, Vevers’ take on the pre-fall 2017 season could be regarded as a coherent potpourri of different styles and decades, the late Seventies/early Eighties motifs out of which, however, undeniably dominate (the runway show, as a whole, gave us some Stranger Things vibes). Varsity jackets got paired with knee-length floral dresses, while slightly preppy-inspired sweatshirts got combined with equally preppy button-down shirts and roomy hippy floral trousers.
Although the Seventies and the Eighties were at the core of the Coach pre-fall 2017 collection, Vevers added a few well-thought Nineties-inspired elements here and there, such as denim jackets, grunge-infused sweatshirts and t-shirts. The art of layering also got somehow inspired from the Nineties way of creating an outfit, which most of the times consisted of wearing layers of effortlessly cool garments all together.
Vevers, of course, also served us a dream array of accessories to play with, such as handbags, sneakers and clogs, which we bet will fly off the shelves very quickly.
Under these premises, we cannot wait to see how Vevers will pack his next seasonal collections!
Photos courtesy of Vogue