Following the provocative ad campaign presenting his first ever denim line, Alexander Wang has introduced the lookbook of his first Denim x Alexander Wang collection featuring beauty Anna Ewers. While the campaign of his denim collection caused lots of negative remarks on the net and managed to attract loads of attention due to its sexualized images, the first Alexander Wang denim lookbook is no less memorable since it fully transfers all the power and character of the American designer’s denim creations. “I wear jeans every day,” the designer has cited and no wonder we all do, therefore launching a denim collection was the next inevitable step in the brand’s rapid retail expansion.
The Denim x Alexander Wang collection brings three distinctive styles of jeans – Wang 001, Wang 002 and Wang 003, all inspired from the “genuine, men’s article.” The Wang 001 belongs to the category of “slim” fit jeans with a high waisted design. It features three washes – two indigo with 1 percent stretch and one black wash with 2 percent stretch. The Wang 002 is more relaxed in style and it features zero stretch. It’s actually based on a classic men’s fit, however is designed the way to embrace a woman’s body. Talking about the “boy” fit Wang 003, the American designer said: “We’re not calling them boyfriend jeans. I hate it when you roll them and your ankle is swimming, so I cut it so you roll it twice and it stays pegged.”
This isn’t actually Wang’s first denim design venture. His 2007 runway collection was actually about distressed denim and he has also included denim in T by Alexander Wang line. After spending two years doing a thorough research and finding the perfected fit and fabrication, Wang finally decided to come up with an official release of his denim line. He turned to his female friends for advice whose style he liked and learnt that many of them gave preference to vintage style high-waisted designs with little stretch. Seeing he couldn’t find 1 stretch denim, he developed his own jean fabric with a Turkish mill. The three washes available in his collection bring indigo, medium indigo and black hues, of which the Stay Black wash features a special reactive potassium dye, which provides two times more resistance in fading than normal black wash jeans do. All the Alexander Wang jeans are manufactured in Los Angeles and retail at the prices ranging from $225 to $295.
The first Denim x Alexander Wang jeans are all set to be available for purchase on the designer’s official website come Monday, December 8. You can also get the pieces from Wang’s New York store.
Photos courtesy of Vogue