Diesel Spring/Summer 2012 Ad Campaign

When it comes to fashion campaigns, creativeness seems to be endless. We can’t stop admiring those brilliant style concepts, the mastery of photographers and models. One of the most interesting campaigns of the new season is the Diesel spring/summer 2012 ad campaign, titled Portraits for Successful Living. On a simple background we can see models sitting in boiling pots, embracing huge cacti or a girl standing in a flower pot and watering herself as if in order to bloom! And the use of those casual chic Diesel clothing pieces with a strong laid back, urban allure perfectly go with the provocative style concept of the campaign.


While the Diesel spring/summer 2012 campaign catches lots of attention in itself, we shouldn’t forget the actual essence of it, which is presenting an array of fashion-forward outfits and accessories. It’s a real parade of fabulous handbags, stylish denim pieces with different washes and to-die-for shoes! For the new season, Diesel has put aside femininity in favor of creative and unexpected androgynous vibes. Youthful and light spirited, the Diesel spring/summer 2012 collection makes the blend of simplicity, modern allure and bold touches its main feature and dazzles with the stunning result.


Versatility, comfort and functionality are the main characteristics of the clothing pieces and accessories featured in the latest Diesel line. Flirty, yet daring, casual, yet perfectly polished or just edgy and different, all the outfits presented are worth considering during a summer wardrobe update. From comfy blazers and fab maxi dresses to medium heel cutout sandals, sunglasses and modern leather jackets, the collection has all the necessary items to mix and match and come up with creative looks. Simply pick the styles that reflect your personality and bear some attitude, and rock the hottest casual chic ensembles. Don’t feel afraid to add a touch of eclecticism to your looks and you’ll definitely look like a trendsetter!

Photos courtesy of Diesel

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