Raf Simons had a lot to offer Dior. As creative director, he gave a new purpose to the brand’s standardly pretty clothes, and brought about a modern edge that had been lacking, which inevitably brought about an increase in revenue. When he announced he was leaving last year, much to the disappointment of many involved, we were left waiting in anticipation to see who would be the next person tossed into the position. Unfortunately, that has not yet been released. But until that is well and decided, the location for the next cruise show, which will be designed by whoever is next appointed to Simons’ now-open seat, is a tidbit of information that has us waiting eagerly.
So Dior decided it will be heading back to the Blenheim Palace, located in Oxfordshire, England to stage its Cruise 2017 show. This location is made notable by being Winston Churchill’s place of birth, and its status as the primary place of residence for the Duke of Marlborough. This will be the third time Dior presents a show in the palace. The two previous times were in 1954 and 1958, so this revisitation is long overdue. Both times saw Princess Margaret in attendance, making the event much more prestigious.
But a substantial amount has changed for the brand. Just last season, for instance, Dior could be found at the French Riviera under Simons. The clothes presented had the upbeat Simons flair, while still being both progressive and true to Dior’s signature aesthetic. It showed just how much the designers had sunken into his role in the brand. Everything shown was fun and playful, and now with the new location that is expected to switch gears drastically for this new season. And of course, that’s not to say a runway show hosted at the Blenheim palace needs to be a somber affair. There is a certain level of sophistication, however, that will come from a chic eye from whoever designs the line.
This was likely a wise choice for the brand, in terms of sales. The Dior haute couture collection for spring 2016 was designed by Serge Ruffieux and Lucie Meier, the brand’s standard in-house designers, and the response wasn’t too positive. So whoever is uncovered as the next creative director will have to hit the floor running and create a stunning and appropriate collection to present for the brand’s annual cruise line. Here’s to just sitting back and waiting in anticipation as we wait for the unveiling!
Photo courtesy of Vogue