Dior! It’s not just a brand name anymore; it’s a class, category, type of a woman you won’t have difficulty spotting at a glamorous party. It’s a style and a legend, with incredible power of amazing us every single time. Being one of the most reputed fashion houses in the entire world, Dior somehow manages to survive in an overly commercial atmosphere by creating art. Because Dior is art by itself. We’re now ready to have a peek at the new Dior spring/summer 2016 campaign showing Raf Simons’ last collection for the House.
The images we got our hands on are just a teaser, a small piece of a bigger story we’ll experience soon enough when the collection is in stores. The Christian Dior spring 2016 campaign features the elegant Dutch model Maartje Verhoef and other Diorly magnificent ladies you’ll be hearing a lot about soon, including Sofia Mechetner, Roos Abels, Staz Lindes, Grace Hartzel and Binx Walton. The ads were shot by a famous photographer you often see on Dior photoshoots, the almighty Patrick Demarchelier (we’re a big fan). Staying true to the brand!
The campaign has all the Dior-like qualities we crave. The seductive black-and-white, intriguing styling and flawless clothing. The elegant hair and makeup, as well as the lack of “features” and flashiness should remind you that if you’re up for some tips on how to keep it classy, this is where you should go – a Dior store. Keeping it classy is in the core of Dior ideology and it’s an advantage no other brand can ever beat this brand at. In fact, Dior itself described this campaign as “an homage to femininity, glamor and modernity,” and we can do nothing but agree with that.
The campaign shows off Raf Simons’ final ready-to-wear collection; the enigmatic Belgian designer and his equally enigmatic collection, a former furniture designer now tapping into the world feminine beauty. Unfortunately, he has already resigned from Dior, so this is the last collection you see of their partnership.
Just look at the white skirts under the noble-looking fitted jackets. The curvy hem and the same design seen in the tops as well… these are mind-blowing in the most silent way possible.
As you know, the collection will be available starting January 19th. The clock is ticking and we want the rest of the campaign!
A few final details, the windy hair was accomplished by Duffy, and makeup was done by Peter Philips. Although many of you out there would probably love to see the new Miss Dior, Jennifer Lawrence featured in the campaign, don’t get disappointed too soon. We have a feeling this campaign will be as spectacular as ever, and you would want to have it on your wall as a message of elegance that never gets old.
Photos courtesy of Dior