The luxury fashion house Dior and their artistic director Maria Grazia Chiuri brought the resort runway show presentation to a whole new level. Maria presented her first resort show for Dior at a totally unexpected location.
The cruise 2018 runway show took place last night in the city of Calabasas, California. Unlike the previous high-end locations that include Rome and Paris, this time the fashion brand decided to invite their guests to get in touch with the beautiful nature of this open space preserve. The wilderness of the desert, located just outside of Los Angeles, matched perfectly with Maria’s designs and the whole atmosphere of the Dior Resort 2018.
“We normally show in the city, in Paris or Rome, but to give the experience of an open space is a good moment,” Grazia Chiuri stated for THR right before the show. “You think L.A. and you think Hollywood, Oscars, the red carpet, but honestly I feel people love this place because you feel in contact with the natural elements.”
Calabasas is mostly famous as a wealthy suburb and a home to many famous stars such as Jennifer Lopez and the Kardashians/Jenners. Although the place gives a very safari-like vibe, the fashion brand Dior-ified it and turned it into a sophisticated venue. They recreated a perfect modern spot with white canvas tents, benches with many cushions and logo blankets. The two air balloons with Dior’s logo on them made the whole experience even more authentic. Celebrities had the chance to enjoy Moet, tequila, and tasty canapés. The mastermind behind the scenic look is the show producer Alex de Betak.
This year’s cruise collections are proving to be the most glamorous events of the year. Now everyone wants to spend more money and present their lines in the most astounding and magnificent way possible. After the amazing shows of Gucci in Florence, Louis Vuitton in Tokyo and Valentino in New York, Dior just stepped their game up and left everyone breathless with their latest show.
The evening before the event, Dior’s guests had the chance to enjoy Ruinart champagne and freshly served lobsters at their signature party. For the needs of the party, the restaurant Gladstone’s was transformed to “Dior’s Surf Club”. Many trendsetters such as Jaime King, Freida Pinto, Kiernan Shipka and Juno Temple were noticed at the pre-party, taking delight in the beach-front view. Logoed ping pong tables, football machines, and surfboards were just some of the activities offered. The whole place was decorated with gray and white Dior flags.
Right before the show, the 800 guests were brought by SUVs to the scenic venue. The spectacle started right after sunset when the 60 models walked the “no-runway” runway. This time they had to walk the dirt ground with the Resort 2018 leather boots and sandals.
Among the many celebrities who attended the show were the biggest Dior supporters and brand ambassadors. Rihanna, Charlize Theron, Jessica Alba, Miranda Kerr, Kiernan Shipka and many others who savored the stunning designs from the first row. The collection consists of wearable pieces including patchwork and jacquard dresses, trench coats with wide belts, sheer embroidered gowns, A-line skirts, Western styles, suede jackets and more. The most dominant part was the magnificent prints on the materials that perfectly depicted the Paleolithic paintings in the Lascaux.
The main inspiration for Maria’s creations were the primitive paintings on the walls of the Lascaux cave. The designer found out that Christian Dior was obsessed with the cave and also found inspiration for some of his collections from the Lascaux. Another thing that Maria really liked and relied on when designing was Georgia O’Keefe’s style.
After her 17-year contract for Valentino, Maria joined Dior as the first female artistic director for the brand since its beginning. For her first show in September 2016, she left a very strong statement with her designs. Grazia Chiuri expressed her down-to-earth designing style and gave a perfect example of how romantic designs can be combined with feminism. During this revolutionary show, a model appeared wearing a T-shirt bearing “We Should All Be Feminists”. This made a huge fuss in the fashion industry and that is how clothes with feminist statements became a must-have.