There is an old Italian quote, which says ‘See Naples, and then die’, which means that once you have seen the beauty and magnificence of Naples, you can say you have lived life to the fullest. Many designers seem now to be willing to explore Naples again, showcasing their collections (such as Givenchy) and campaigns in this beautiful Italian metropolis. Dolce & Gabbana have just headed to Naples for their fall 2016 campaign too, moving from their beloved and signature Sicilian setting to capture the historic streets and buildings of one of the Mediterranean Sea’s most charming cities.
Equally intriguing is Domenico Dolce and Stefano Gabbana’s choice for what concerns the photographer, namely Franco Pagetti, who is not an ‘average’ fashion photographer. Pagetti has always covered conflicts and wars all around the world through his lens, and is well known for managing to extrapolate any scenario’s true essence with just one shot.
”We’ve chosen Franco Pagetti to shoot our new advertising campaign. […] He’s one of the best in the business thanks to his bravery, his ingenuity and his skill. He is a tough operator. He will find the right shot for sure,” explained the artistic duo in an official press note.
“We are in the picturesque cobbled streets of Spaccanapoli – with arcs of drying laundry hung between windows above us – in a neighborhood where everyone knows everyone and everything. Together with Pagetti we will shoot our campaign in the thick of it.”
Starring locals and models Bianca Balti (a long time D&G campaigns habitué), Leila Goldkuhl, Cong He, Sasha Kichigina and Mayowa Nicholas, Pagetti did accomplish his task, capturing Naples’ true essence and vibes in Dolce & Gabbana’s fall 2016 ad campaign. Chaotic and harmoniously artistic, the campaign perfectly reveals the Neapolitan dual spirit, which on the one hand is represented by Dolce & Gabbana’s models and dresses (the Italian designers chose Dolce & Gabbana fall 2016 collection’s fanciest dresses to feature in the campaign), while on the other hand by the genuineness of the locals.
Some already state the campaign is too harsh in reality and doesn’t represent Naples in its best way, and somehow Domenico and Stefano have already (tactically?) answered such critics, maybe knowing the campaign could create a sensation in the fashion industry.
“We’re here in Naples because we think these people are the best people in the world. Very strong. With unlimited heart. And for us Neapolitans are the most avant grade people in Italy. Plus we love the streets. It is still like the 1950s here, in a way. This is a place that hasn’t lost its roots and we appreciate that. We enjoy big cities and technology and embracing the future but to understand the life of the Italian people you need to see their roots,” they said, further explaining in details what they think about the city’s sides.
“Let’s face it: Naples has a reputation. […] Yet during two days of non-stop street shooting the people of Naples show us only their hearts: they are happy to be extras, delighted to take selfies, and enchanted to be here with us and with the models.”
Photos courtesy of Dolce & Gabbana