Swedish label H&M has its secret to success in the fashion industry, and the name of this secret is not only fine tailoring and a good taste in style, but also the most demanded models selected as the brand’s ambassadors. After last year’s collaboration with Lana Del Rey and this year’s contract with Beyoncé, the brand goes ahead and announces yet another smashing news: Victoria’s Secret Angel Doutzen Kroes is the new face of H&M and she’ll star in the newest H&M summer 2013 campaign, photographed by the one and only Terry Richardson!
The new H&M summer 2013 campaign was photographed in Mexico, where on a romantic background the Dutch model posed for the camera lens of Mr. Richardson, donning the summery, flirty and breezy ensembles from the H&M summer 2013 collection. The line brings uber-voguish and personality-filled pieces for you to rock and look smashing throughout the summer months.
Before her H&M gig, Doutzen has appeared in campaigns for Miu Miu, Tiffany & Co., L’Oreal and, of course, Victoria’s Secret. Talking about her new H&M contract, she says: “I’m so happy. When I met them, it was already like a second family. It was so much fun, nice weather, relaxing.. And also with Terry Richardson, to work with him, so much fun. Other angels aren’t allowed to have big other contracts, but I’m an exception. We changed the contract a little bit. I just said: ‘I want to be able to work with H&M, or it’s over’. It was a little scary to say that, but it worked out. And I’m really happy with it, I know that they wanted to work with me for a long time but it wasn’t possible because of Victoria’s Secret.”
While we have got only two exclusive photos from the upcoming H&M summer 2013 campaign, don’t forget to come back to discover the rest soon!
And here we come with the rest of the campaign photos! Enjoy!
Photos courtesy of H&M