The new Edun fall/winter 2015-2016 rtw collection is inspired by the crossing of European and North African culture in Tangier, a concept represented by sleeveless wool overcoats made from incredible double-faced cashmere wool. While the silhouette and fabric of the designs are of European tailoring, we have the hand woven aspects that bring in the North African ideas, including a piece made in Fez on a horizontal look that dates back to Morocco’s golden age. The craftsmanship on these designs is exceptional and time consuming, which make the pricing well worth the buy. Add striking jewelry accessories created by a Berber artisan in Tiznit, with its low slung 100 percent silver rope belt to the mix and you have some pretty exciting looks.
Founded in 2005, Edun is a fashion brand created to promote trade in Africa, headed by Ali Hewson and Bono. Today, it is part of the LVHM group, in which there are other brands such as DKNY, and the creative director is Danielle Sherman, a designer whose collections appeared first on the New York Fashion Week in the September runway of 2013. The brand was meant to embody both the natural woman and the Garden of Eden, an attempt to bring fair trade to the African continent as it currently sources 85% of its goods from countries in that part of the world. These include Tanzania, Kenya, Madagascar, Morocco, Uganda and Tunisia. Edun has turned out to be more than just a fashion brand but a way of helping find the cure for the rampant poverty in Sub-Saharan Africa, one step at a time. With Danielle Sherman as creative director, the label is going places and doing much in terms of establishing itself in the modern fashion world while keeping true to its mission and vision that gave it birth.
Across the collection each individual is presented with beautiful feminine designs that come in black, grey and white for the most part, with sprinkles of bright red, dried blood coloring patchwork, electric blue, as well as fringe and leather designs. Of the 31 outfits, there is not a single one that we can speak ill about; there were certainly are some favourites across the line-up. White leggings underneath a black and white skirt that comes to a few centimeters above the knees, in embroidered mesh style, while the top is a turtleneck sleeveless look with the same embroidered mesh in all black coloring.
There is a focus on the wider look, on the cropped or wide leg pants with the long tunics throw over the head. There is a focus on patchwork, on dresses that incorporate lots of leather and even some velvet, have high necks and open arms, while the legs are clad in skin-tight fabrics or even thigh high leather boots. We even have red leather culottes with big buttons make an appearance on the runway, with knit sleeveless tunics on top.
It does appear as if the hair is of a shorter styling across the line, with side bangs and deep side parts. Half the Edun fall/winter 2015-2016 collection appears as if the models have two faces or two identities, which in essence embodies every human being and her ability to change her behaviour, style and presence based on the situation at hand.
Photos courtesy of Style.com