Edun’s spring/summer 2017 collection was a beautiful presentation of fashion, sustainability and moral standings. There were so many looks that were stunningly beautiful in a range of patterns and styles that would complement many different body shapes and heights. There were 27 complete looks that were photographed with a different classic car in the background.
The polished appearance of each look was clear, attractive and very wearable. The looks still pulled elements from the ‘70s signature style in the shapes of certain pieces and the inclusion of suede and warmer, earthier colors. Fortunately, the new ‘collective’ of designers for Edun made the inclusion of the ‘70s style into today’s fashion beautifully well.
In the spring and summer collection for 2017, Edun put a large amount of attention on hand-made details. As an example, the jersey tee shirts in the collection were individually hand embroidered by a Rwandan women’s group. The organic canvas slip-dress with the A-line silhouette features hand-painted abstract flowers.
All of the pants are effectively tailored to look good on a wide range of people so they have a very strong presence for pants typically. In the Edun spring 2017 collection, the hero pant is done in raw African denim, the same hand-painted organic canvas and even a mint green velour. The hero pant silhouette features a slim flare that is designed with the ability to be unzipped below the knees.
This collection also has the first foray into handbags by Edun, and they are as marvelously well done as the clothing and certain to be purchased and appreciated just as much. There were incredible elements in each one that would allow the handbags to fit seamlessly into a variety of wardrobes.
Speaking to the sustainability of the Edun brand, there is a stunning white coat that is made from recycled polyester and a flowered lace that are unerringly aesthetically beautiful. One of the best looks is a three-quarter-length skirt with cut away pleats at the bottom and a white high-necked crop top. The skirt begins white but at the knee a pattern wraps around and sits on top of the cut-away pleats. It was simplistic and beautiful, but would definitely stand out no matter where it was worn.
Edun, as a brand, is committed to their core mission of supporting, displaying and elevating the richness and talent of the artisans, artists and businesses in Africa. The real feat is that the brand manages to be about so many different talents and skills, as well as fashionable sustainability without feeling too pushy or overbearing. It is a natural response – they have clothes that provide more assistance than just covering one’s body.
Photos courtesy of Vogue