Although when founding the Edun company back in 2005 Ali Hewson and Bono had the word “nude” in mind (read it backwards), there was nothing nude about the Edun spring/summer 2015 collection presented at New York Fashion Week spring 2015 (or never has been with any of their previous collections). “We were thinking about the imperfect and the perfect,” the designers revealed their idea behind these minimalist clothing pieces.
In general, the Edun spring/summer 2015 collection was in dark color tones, most of the time – black, although we saw the color paired with red and baby blue. According to the color palette, the collection can roughly be divided into four parts. The first part can be called “black”, although the moment the models walk down the runway it was not the color that piqued our interest. The first thing we noticed about Danielle Sherman’s (the creative director of the label) collection was the leopard print. We may have to dig a little deeper into the history of the label to understand why this print exactly. Initially, the label had been founded by Bono and Hewson as a way to improve trade and life in general in Africa and even today, the company now produces 85% of its collection in Africa. Since the day it was founded the brand has tried to include African motifs and the African culture in their designs and creations.
Let’s look at the Edun spring/summer 2015 collection more closely, shall we? Black wide legged pants were combined with a jacket with massive pockets that had streaks of leopard prints running through the centre of the upper body and smaller streaks close to shoulders on both sides. Knitted summer dresses (both mini dresses and dresses reaching below knees) were other eye-catching items in Mrs. Sherman’s collection.
Next came the all white stage of the show, where the black and white leopard print was present once again. Although the basic style of the dresses was similar with those presented at the first (black) part of the show, these dresses were probably less elegant although more aerial and feathery. Horizontal and vertical stripes were present as well.
Blue thin sweaters with blue wide legged pants, blue knee length dresses with leopard prints (this time black and light blue) and long sleeved tops made up the next, the “blue” stage of the show. The color made the models look deeper, more intelligent and more confident.
At the last part of the show the combination of bright red and black took the floor. We all know how marvelous these two colors look when combined. Sleeveless knee length knitted tops with pants, black pants and jackets resembling those worn when practicing martial arts, a black V-neck silky jacket paired with a knee length skirt again in leopard print (bright red and black this time).
The looks were also very well accessorized. The leopard print was present on shoes and handbags as well. The majority of the shoes were flat, although open toe platforms were also included in the Edun spring/summer 2015 collection.
Photos courtesy of Vogue UK