Famous Swedish blogger, magazine founder and style icon Elin Kling can rightly now add designer and model to her curriculum. She is already a renowned name in the fashion industry and constantly manages to draw the attention of famous designers and fashion brands. Her blog is a stunning source of style inspiration for trendsetters around the world. Now Elin, who describes her personal style as very Scandinavian, minimalist and wearable, has been announced the new ‘intropia’ woman for the new cold season. She not only features in the latest Hoss Intropia fall 2012 collection, but also styles the looks, adding her signature style to the ensembles of the Spanish retailer. No wonder, her collaboration with Hoss Intropia makes the brand’s pieces more desirable and attractive.
Elin thinks Hoss Intropia is “a brand with lot of confidence, a brand for everyone.” The latest Hoss Intropia fall 2012 collection features a riot of on-trend, tempting goodies for you to make a strong fashion statement in the new cold season.
Blogging thoroughly changed Elin’s life and opened lots of doors in front of her. “It was actually a friend who kind of forced me into it… ha-ha. I’m pretty happy that he did that. I guess I should send him flowers or something. To run my own blog was perfect to show what I go for. The industry started to notice my blog, and obviously liked it,” Kling said in an interview.
Besides Hoss Intropia, Elin has also collaborated with H&M and is now in the process of working with Guess by Marciano. After so many collaborations, Elin goes further and launches her own label, called Nowhere, which will be exclusively available at MyCatwalk and some other notable stores worldwide.
Photos courtesy of Hoss Intropia