Lost between Pucci’s legacy and his modern time references, fashion designer Massimo Giorgetti took his time to immerse into Emilio Pucci’s signature designs, just in time to unveil one of his most captivating resort collections ever. The trick behind the newest Emilio Pucci resort 2017 collection is that Giorgetti managed to make the clothes look both familiar and new, allowing us to go back in time and try to analyze the stream of consciousness he might have experienced while studying all of those iconic Emilio Pucci creations.
“I’m really into studying Emilio Pucci’s archive very seriously. At the beginning, when I started working at this historical house, I relied on my usual instinctive approach. Now I’m delving more deeply into its legacy, trying to find a personal interpretation, respectful yet modern,” Massimo Giorgetti told Vogue at the presentation of his resort collection in Milan, which also led the designer to thoughtfully asking himself a few questions about luxury fashion. “It’s a state of mind. Nowadays, luxury means time for ourselves, means vacation, means well-being,” he explained, “I think of luxury as free time well spent in beautiful places”.
In Emilio Pucci’s kind of luxurious style, Giorgetti’s collection is delicate and less ostentatious, and mainly focuses on balanced graphic patterns, feminine silhouettes and terrific tailoring skills. Each garment in this collection was polished to the highest standards the fashion house usually capitalizes on, and Giorgetti did not just stop there with his ‘revival mood’.
Celebrating Pucci’s signature style, which could be described as a jocose melting pot of abstract prints, geometric designs and laid-back fabrics that grant the wearer a never-seen-before freedom of movement, Giorgetti focused on everything that is cozy and soigné, taking us back to Emilio Pucci’s innovating and visionary times.
Overall feminine yet with a few, tactical masculine cuts, the collection includes late Sixties-inspired ensembles, which bare the legs and elongate the figures. When not showcasing form-fitting lines, Giorgetti added his notorious modern touch by amplifying the volumes and serving us a few oversized, oriental-infused coats and palazzo pants that could be easily played and layered with. Loaded with past times references, the collection also experiments with African motifs, a pattern Emilio Pucci was usually heavy on too.
Everything was then infused with a more haute couture-esque attitude, which led Giorgetti to play more with frilled patterns, asymmetric cuts and loungewear proposals. Macramé appliqués, modern version of Pucci’s Fifties fringed details and a solid accessory line complete the collection, making us wonder whether Giorgetti will follow a similar path for his next runway show or not.
Photos courtesy of Vogue