Emilio Pucci Spring/Summer 2013 Campaign

The sensuality, luxury and elegance of Emilio Pucci are the inseparable parts of the fashion world every single season. This season too, these features flawlessly get transferred into the newest Emilio Pucci spring/summer 2013 campaign featuring Amber Valletta and photographed by Mert Alas and Marcus Piggott. That’s a simplistic, yet romantic and glamorous shoot done in a beautiful park next to the singing fountains, trees and flowers. The designs of the brand instantly pop out and blend well with the beauty of the nature, hinting the source of inspiration behind the collection, which is “the opulence of Indochina”.

Emilio Pucci Spring/Summer 2013 Campaign


The Emilio Pucci spring/summer 2013 collection is about boldness and sexuality, as there we can see lots of skin thanks to the sheer fabrics used and lots of plunging backs. Delicate lace, organza, chiffon and crystal ethnic-inspired embroideries are the key details of these fine sheer maxi dresses, fluid wide-leg pants, tunics, blouses and loose skirts.
Still, we all know that such daring sheer clothing pieces can’t be worn on the daily basis without the accompanying elements. Thus, the Emilio Pucci spring/summer 2013 collection also brings perfectly tailored jackets, ethnic jumpsuits and blousons decorated with dragons and mixed patterns.
When it comes to the accessory choices, the collection shows stunning shoes with decorated wedge platforms, which is the biggest trend of the new season and animal printed bags. No wonder, the Emilio Pucci spring/summer 2013 collection is the most sophisticated and feminine line of the new season!

Emilio Pucci Spring/Summer 2013 Campaign

Emilio Pucci Spring/Summer 2013 Campaign

Photos courtesy of Emilio Pucci

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