Emily Ratajkowski Smolders in Jason Wu’s Fall 2016 Ad Campaign

As big fans of Jason Wu, we are excited about his fall 2016 line. It feels like cohesive without being too one-note, and the whole collection is intriguing all the way around. The choice to have Emily Ratajkowski be the center of Jason Wu’s fall 2016 ad campaign has been met with a lot of opinions.

Emily Ratajkowski in Jason Wu's Fall 2016 Ad Campaign

Overall Jason Wu’s fall 2016 runway collection has received excellent reviews, so it is not out of the realm of possibility that the ad campaign will do the same. The campaign was photographed by Inez & Vinoodh, showing Emily ‘smoldering’ at the camera while leaning back on a luxurious Cadillac. The art director for the ads was Patrick Li, with Ward taking care of Emily’s hair and Yadim slaying her makeup.

In the photos we see a classic caddy shining in an abstract manner on an open highway. Emily is leaning back on the vintage Cadillac making her look long and lean in the shots, but we see more of her legs than the outfits, which are stunning. Emily is seen in one photo wearing a floral ¾ sleeve, short jacquard dress that has gotten a lot of positive attention with the matching Jamie bag that features the same print.

In the other photo, Emily is wearing a black midi lace dress with a split, a stunningly interesting leather coat and the furry Jamie bag. There is no denying that the outfits pictured are beautiful. I personally love every piece, the jacquard Jamie bag being my favorite accessory, while the leather jacket is gorgeous, with the Jacquard dress rounding out my three favorite pieces from Jason Wu’s fall to winter 2016 ad campaign.

If we are being completely honest I love the Cadillac as well, though it was not designed by Jason Wu, as a style writer, I feel obliged to mention the sleek lines and beautiful features, even in the abstract state. It was a very good design aesthetic, reliably interesting to look at without overloading the reader.

Emily Ratajkowski in Jason Wu's Fall 2016 Ad Campaign

Jason Wu’s fall 2016 ad campaign is not as big as expected, as out of the 38 pieces in his fall collection, only a few are shown. Jason Wu’s reputation as an interesting and innovative designer with a gift for reimagination and keeping up with trends makes it very easy to wait in anticipation for his work. I cannot stop smiling looking over his collection as a whole; I just want the additional photos from the ad campaign to match that standard.

The two I have seen do, and while I may not personally be a huge, die-hard fan of Emily Ratajkowski she does look beautiful in the ads. It was nice to see a few of the great fan favorites show up first in the ads. It feels like a nod from the designer himself. Despite the varied commentary, I am excited to see the upcoming shots.

Photos courtesy of Jason Wu

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