“I like pre-collections,” Erdem Moralioglu said, in an interview with Vogue when unveiling the Erdem pre-fall 2016 collection. “Something always tends to come out of them that turns into an idea for the runway. But with pre-, I like to think these are kind of timeless dresses.”
With the release of his pre-fall 2016 collection, Moralioglu definitely succeeded in his goal of creating timeless looks, but also made sure to add in enough modern zest to keep things interesting. He gave us romantic, dark, sensual, and, of course, timeless staples. With pieces hedging into Victorian style, he was able to keep everything modern, which is no small feat.
The brand is now in its tenth year, and is a thriving, yet still growing, empire. Moralioglu can hardly believe it himself, but his eclectic sense of style has hit the ground running in the fashion industry. The care in each garment is apparent, making the clothing much more exciting and authentic, which is perhaps a factor that can be attributed to the booming success.
In the case of the Erdem pre-fall 2016 line, the designer held nothing back; dyed ostrich feathers aren’t exactly something for the faint of heart! Erdem fans everywhere are being treated to an all-out extravaganza for the pre-season, which is something many designers don’t take advantage of. This collection could easily walk the runway at Fashion Week with the proper setting and styling, since the drama keeps things exciting. Seeing this collection feels almost like Christmas came early this year (or, in this case, Fashion Week!)
Moralioglu says he took inspiration in John Singer Sargent, a painter known for his work capturing the upscale women of the Edwardian society, so the Victorian theme in his collection was relevant to his train of thought. On top of that, he carefully chose who to cast for his photoshoot, as he wanted them to all look like sisters. These would have been the women sporting the looks in the 1900s, moving from high-class ball to other social callings, and not much has changed today. Women need outfits to cater their needs for events, as summer, the designer mentioned, is a time for all kinds of events, like festivals, awards presentations, exhibitions of various media, and weddings.
And so, we can see the old-fashioned styles of ruffles and lace coming back to us. Seeing the classic trends being used today will be an exciting prospect for women everywhere, myself included, who have ever seen a photo of a Victorian woman and thought how wonderful it would be to wear such a beautiful piece of art. There is something so enticing about the high-necks and longer hemlines that makes everything a little bit more refreshing.
So maybe we’ll see the bows and ruffles of Edwardian culture replacing the roughness of edge on runways in the future for the little girl inside us who wants to be able to wear these fantastic clothes, I hope so, but it’s more likely this will be a blip on the fashion market. There’s no doubt these clothes will be a hit with fashionistas everywhere, but the trend may not last as long as some of us would like.
Photos courtesy of Vogue