Etro’s Spring/Summer 2017 Collection Sets a Tribal Tone

Veronica Etro’s mindset is that of a tireless globetrotter, whose cosmopolitan approach to the world reflects its perspectives on fashion too. Unveiled at Milan Fashion Week a few hours ago, the Etro spring/summer 2017 ready-to-wear collection is unapologetically chaotic and traditionally sophisticated at the same time, with Etro’s signature paisley motifs getting along pretty well with the overall collection’s eclectic figures, patterns and even completely different patterns.

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

After all, with eccentric genius and poet Edith Sitwell and actress Talitha Getty as her mood board protagonists, Veronica herself could not handle her line-up’s motifs differently, as with Sitwell’s eclectic mind, and with Getty’s Moroccan-inspired style, things couldn’t end up being more inspiring.

To top it all off, and to better get us in the mood for a whimsical, urban-chic runway show, Veronica Etro chose Led Zeppelin’s soundtrack to accompany her show, as their psychedelic rock style is perfectly in tune especially with the collection’s patterns.

Aside from Etro’s signature paisley and Getty’s Moroccan-inspired patterns, the Etro spring/summer 2017 collection was richly refined with Art Deco motifs too, as well as with more modern stripes and squared patterns showcased either singularly or all together, in the best Edith Sitwell style.

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

Veronica Etro managed to not only reinvent the Italian fashion house’s traditional patterns, but also those of some of the world’s most fascinating cultures and eras. Ethnic motifs got thus translated to pink touches of colors, while old book prints as well as ancient-looking jewelry got restyled as if they were frozen in time.

As a result, the collection was heavily rich in the color palette too, although being overall dark-toned. A few bright, translucent greens and canary yellows interrupted the line-up’s strict hues with their vivacity, while little pops of bold blues gave some of the garments a much-needed fluidity.

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

While the collection’s pants and even tunics feature a sort of contrasting lightweight rigor, it was thanks to the lineup’s cardigans, kimono jackets and even capes that the silhouettes found their lightweight fluidity, the ethereality of which could be linked to Tabitha Getty’s free-spirited soul once again.

Romantic and practical, the Etro spring/summer 2017 collection is trapped between two different worlds, yet always managing to give us the best of both. Maxi kaftans got matched either with cozy maxi shorts or gown, while duster coats and practical bags were accompanied by pockets, big enough to be filled with pencils, or even flasks, which were paired with the line-up’s fanciest clothes.

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

The collection perfectly balanced coziness with high fashion, even treating us to sporty-chic staples, such as sports bras that look nothing but athleisure-inspired, which is no small feat, for sure.

Last but not least, we specifically recommend having a look at the accessory line: from bracelets to sandals, from gaucho boots to deerskin bags, the Etro spring/summer 2017 collection truly gave versatility its most glorious name.

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

Etro Spring/ Summer 2017 Collection – Milan Fashion Week

Photos courtesy of Vogue

Recent Posts

Kylie Jenner Stars in Balmain x Beats By Dr. Dre Campaign

Combining tech and high fashion is becoming more common. When it comes to collaborations between tech and high fashion, headphones seem like the most obvious choice. Headphones are a piece that can turn into a...

Stella McCartney’s Fall 2017 Campaign Is At a Scottish Landfill

The British designer Stella McCartney decided to shoot her Fall 2017 campaign at a Scottish landfill. Stella is a big supporter of sustainable and eco-friendly fashion so her decision shouldn't surprise us. McCartney’s brand is vegetarian,...

Gucci is Launching a Travel App “Gucci Places”

Alessandro Michele, the creative director of Gucci is expanding the luxury fashion house in every possible field. The latest news is that the brand is launching a special app called Gucci Places. Michelle is a...

J.W Anderson x Uniqlo Collection

The British designer Jonathan Anderson and the Japanese massive clothing retailer Uniqlo collaborated on a collection. Their collaboration took most of us by surprise because of Jonathan Anderson’s experimental designing style. Anyway, if you take...

Rihanna and Cara Delevingne Steal The Show at The Valerian Premiere

The mega popular singer Rihanna and the infamous model Cara Delevingne are starring in the new science fiction movie Valerian and the City of a Thousand Planets. Until recently nobody knew much about their contribution...